Survey Irish Consumers Spent A Whopping €130 Every 60 Seconds On Daily Deals Websites
Year 3 sees the daily deals market as worth €68 million and year 4 indicates an increase again with spend already at €16.5m for the first 3 months of 2014
Since the birth of the market in 2010 Irish consumers have embraced the massive daily savings and by doing so we collectively saved over €105 million in the past year! The popularity has also created employment for more than 150 people nationwide with another 50 new jobs forecasted for 2014.
Co-founder of MyDealPage.ie Charles Maltha says the record year comes as no surprise “online spending is expected to grow to €21 billion by 2017 and the daily deal space is following this trend. Consumers who shop online can make their money go further and with the huge variety of deals ranging from household products to activities, holidays, electronics and much more, one can find real savings in any area. Of course the savvy person regularly visits our site for a quick and complete overview”.
Also the way we consume and purchase online is changing according to Charles. Where several years ago we digested the offers during the morning working hours, it has now shifted towards evening hours. Consumers now browse via their smartphones and tablets while commuting or sitting on the couch at home. 1 in 3 daily deals purchased are now made via a mobile device with the key deal sites experiencing a 70-80% year-on-year growth in mobile visits. Charles believes the mobile trend is an important reason for the popularity of their site and app which brings information directly to the consumer’s fingertips.
It is not only consumers who are seeing the benefits of the daily deal space, businesses also have embraced the gains of the deals industry which sold over 2 million vouchers in 2013 alone. The marketplace offers business owners an opportunity to receive customers without the need for an upfront marketing budget as a commission is paid only over the number of vouchers sold. The tangible results are in contrast to conventional marketing methods where customer acquisition numbers cannot be guaranteed.
Charles says that the “deal sites and businesses have evolved a lot over the past year and are now working closer together to generate value for all parties involved. The expertise and merchant systems the business gets access to helps business better understand and serve the customers they receive from a deal. Every business should incorporate the daily deal space into their marketing strategy”.
The 2013 data presents a positive picture for the Irish economy and continues to show our love for a bargain. It shows the industry has carved its place in consumers hearts as well as the marketing portfolio of businesses across the country. For 2014 MyDealPage.ie expects another year of growth supported by the continued rise of mobile technology and more consumers shopping online for savings.
*Statistics verified by the major deals websites.
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For further information or an interview with Charles Maltha please contact:
Sharon Plunkett / Mark Walsh
Plunkett Public Relations
Email: Sharon@plunkettpr.com / email@example.com
Plunkett Public Relations