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LinkedIn, Barclays, Nokia, Nationwide & more join Marketing's Financial Services Social Media 2014
Exclusive case-studies planned for event taking place in London, 17th June 2014
15 sessions and two workshops will be covered over the course of two days, including:
Nationwide: debating whether the financial sector is meeting the challenge of social media
LinkedIn and Twitter discussing the platforms’ vision for 2014 and what it means for financial services
RSA covering the importance of embedding social at the core of the organisation
Nixon McInnes illustrating how digital technologies have created a hot bed of opportunities for financial services
Allianz Insurance advising how to manage reputational risk
The content-rich agenda will also feature speakers from Barclays, Standard Life, Post Office, CME Group, Lloyds of London, Visible Banking, LV and Nucleus Financial Group.
Tom Nixon, Co-founder of NixonMcInnes and event sponsor commented:
"As if the global financial crisis wasn't bad enough, financial services giants face huge challenges in a world where digital technology has connected customers to one another and put the power firmly in their hands. The need is clear: to transform into truly digital companies. It's not enough to have a website and an app bolted on to business as usual. It requires a digital mindset and behaviours driving everything they do. This means embracing openness, innovation, customer centricity and alignment to an inspiring purpose and set of values.
As an expert on digital transformation, I'm looking forward to the conference where I'll be sharing ideas on how to tackle this challenge head on and gear the financial services sector up for the future."
Several masterclasses and workshops will also cover multichannel strategies, next generation video and mobile apps in more detail.
A selected number of tickets are available until 11th April at the early bird rate. Further information and the full event programme can be found at http://www.marketingmagazine.co.uk/
Notes to editors
For all press enquiries or to schedule an interview with any of our speakers please contact sarah.lobrot@
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