Neuroscience Helps Montreal Business Owners Drive Sales and Boost Results

How Insights Into the Brain Are Helping Entrepreneurs and Sales Personnel Push the "Buy Button" and Sell More in the Digital Age
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Montreal - Quebec - Canada


MONTREAL, Quebec - March 29, 2014 - PRLog -- Neuroscience may be the next tool in the business owner’s arsenal, helping to crack the code of why people buy and fuel profits. NeuroSelling, a new approach to business and sales, is helping Montreal entrepreneurs get inside the minds of their customers and push the buy button.

NeuroSelling blends neuroscience, cognitive psychology and behavioural economics into a comprehensive sales system that gives business owners a toolkit for sales results in the new economy. And in a fiercly competitive economy that’s rendered the tried and true weapons of business inert, science may be the only way for business owners to gain the upper hand.

"So many dedicated hardworking sales people and entrepreneurs aren't getting results that justify their efforts," says David Kynan, Montreal sales and business coach and creator of NeuroSelling. "They are missing low-cost high-impact tactics that help them cut through the clutter, win confidence and build long-term win-win relationships easily. That's what we give them."

David has built a reputation for being to help businesses bust through the clutter in today's marketplace and dramatically improve sales results. He's worked with companies such as Sun Life Financial, been invited to speak on his work at the Canadian Human Rights Commission and been featured on CTV. His work draws on neuroscience and new understanding of the human brain.

Studies on the brain have revealed that although we think we are rational decision makers, most of our decision making is pretty irrational. Neuroscience has shown that there are actually three brains, what scientists have called the Triune Brain, as espoused by American physician and neuroscientist Paul D. MacLean in his revolutionary book, The Triune Brain in Evolution.

According to the model, the brain is composed of 3 parts:

1. The reptilian brain is a relic left over from our ancient past and houses our instincts.

2. The limbic brain is the emotional center and is responsible for value judgements. It's the brain that makes us choose Coke over Pepsi.

3. The neocortex is the most recent development and it gives us the capacity for reason. It's our nerdy side.

Based on the science, marketers claim that successful influence has to tap into each of the brains, and not just the intellect or rational brain. NeuroSelling aims to help business owners turn the keys of each of the brains so marketing messages hit us deep down and stir us to act.

The crux of the method is Neuro-Linguistic Programming a controversial system of psychology that has become popular with marketers and sales pros looking for the passcode to the consumer’s mind… and wallet.

How does NLP help out in the world of business?

NLP gives business owners a communication and persuasion toolkit to understand buyers, bypass defenses, activate emotions and trigger action. It is used throughout the world in coaching, education, leadership, marketing, and sales.

“NLP lets us translate the insights of neuroscience and cognitive psychoogy into practical tools people can use immediately to boost their results and their influence power,” says David.

Using his unique selling system, Kynan has helped coaches, consultants, chiropractors, financial advisors, corporate yoga instructors, tech startups and even corporate enterprises double, triple or even quadruple their sales.

"David was able to tap into the subconscious of my customers, define with precision what they're really looking for and make my business stickier," says Dr. Simon Tanguay, Montreal Chiropractor. "Before working with him, I was good at what I do, but getting clients was tough. Some times I was busy and sometimes I wasn'. David helped me revolutionize the way I did business and I filled my practice. I am now booked solid through the week.”

Is it manipulation? Is it unethical? According to David, the answer is no.

“Most people think that to get better business results they have to be pushy or aggressive, but in reality the “used car salesman approach” won’t work today."

"NeuroSelling is using highly effective laser-targeted communication so business owners with something valuable to share can get their message across in a way that really works. It’s ideal for sales people and business owners who want to sell more without compromising their personal integrity."

For more information on NeuroSelling, visit (

About David Kynan

Sales and business coach, marketing strategist and direct response copywriter, David can get inside the mind of your clients and show you how to turn the right keys at will.

David’s particular expertise is in a field known as NLP, a practical system of psychology with applications for marketing, persuasion and strategic coaching. Former Vice President of the Canadian Association of NLP, his expertise has landed him training and consulting contracts with companies such as Sun Life Financial, Medisca Pharmaceuticals Inc. and Pure Water Technologies. He has been featured in the Montreal Mirror, interviewed on CTV and presented on his work at the Canadian Human Rights Commission in Ottawa.

Today, as head of NeuroSelling, David helps sales personnel, business owners and entrepreneurs kickstart their business results and sell more with less effort. Using low-cost and high impact strategies of direct marketing, killer copywriting and stealth tactics of persuasion from NLP, David gives business owners a toolkit they can apply immediately to explode their sales.

He writes incessantly on sales on marketing on his blog at

David Kynan
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Tags:Sales, Coaching, Marketing, Montreal, NLP
Industry:Advertising, Marketing
Location:Montreal - Quebec - Canada
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