Stall Talk Receives $1 Million Investment And Takes Company Digital

Stall Talk, the outdoor advertising company drawing attention across the United States, has received a $1 million investment and announced the company is going digital.
By: Stall Talk
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Stall Talk
Matt Tunstall


Knoxville - Tennessee - US


KNOXVILLE, Tenn. - March 29, 2014 - PRLog -- Stall Talk, the Knoxville, Tenn.-based outdoor advertising company that has drawn national attention as one of the "most promising new companies in Tennessee", has received a $1 million "Series A" investment from a private investor in Knoxville that will be used to immediately create 50 to 60 new jobs, broaden the company's offerings and stimulate East Tennessee's video and film production community.

Stall Talk, Inc. is the world's largest outdoor media seller specializing in advertising on portable restrooms at outdoor events and construction sites. Its ad network consists of more than 300,000 portable restrooms across 84 markets in 27 states. Stall Talk provides "porta-potty advertising" at NCAA athletic events, NASCAR and Indy Racing venues, outdoor concerts and at festivals across the country.

The investment represents Stall Talk's largest investment to date and allows Stall Talk founder Matt Tunstall to add video billboards to his company's offerings. ""We are using this investment to take Stall Talk in a brand new direction. What started as a way to put a static message in front of hundreds of thousands of people will now include the ability to show digital video and commercials to hundreds of thousands of people across the country."

Stall Talk's "billboards" are large graphic wraps of portable restroom lineups (some of them as large as 100 porta-potties wide). Using the latest video monitor technologies, Stall Talk will now wrap porta-potties with digital monitors that play commercials and short videos while people are waiting to use the restroom.

To kick off the new video billboard offerings from Stall Talk, Tunstall says he is creating a competition for East Tennessee video and film production companies to showcase their work on a national stage.  Creating opportunity for the local film and video production community is something Tunstall has been championing since winning the Young Entrepreneur Award at the Pinnacle Business Awards in May 2013.

"When I won a Pinnacle Award last year," Tunstall said, "I challenged everyone in the room -- a room that included most of Knoxville's business leaders -- to cultivate our local film and video production talent. This is my way of seeing that through.

"Digital was simply an evolution of our financial model, not product development. It made more sense to allocate our money to materials that were reusable and not as geographically limited as vinyl graphics wrapped around porta-potties. Our local digital content creators immediately came to mind once I saw our numbers."

Tunstall says the local economic impact will come primarily in the video and film production areas in the following ways:

·         New distribution channels means new advertising dollars.

·         Most, if not all, TV media buys come from ad agencies. Stall Talk is essentially an ad agency that owns its own TV network -- so new production contracts will be issued by Stall Talk the same way TV content contracts are issued by networks.

·         Bundling exclusive commercial production with television airtime and Digital Out-of-Home (DOOH) distribution is an explosive combination that will have a huge impact on the local economy.

Tunstall made the announcements about the Stall Talk investment and the new digital direction he is taking his company at his 30th birthday party at The Jack Cellar at Sky Box in downtown Knoxville. About 200 people were on hand to celebrate Tunstall's birthday and hear the news about Stall Talk.

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Rick Laney Marketing
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Tags:Stall Talk, Advertising, Matt Tunstall, Broadcast, Knoxville
Industry:Advertising, Television
Location:Knoxville - Tennessee - United States
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