Daniel Levine: Luxury brands are shifting into hospitality
The consumer trends expert is following a series of new ideas from famous brands
“Brands are realizing that consumers are losing interest in high-end material goods,” says Daniel Levine. “Instead, companies are looking for other avenues of reaching their traditional customer base. And their solution is an interesting one.”
Well-known brands are now beginning to lend their names to resorts and hotels. Karl Lagerfeld has built a hotel in Macau, Tommy Hilfiger has a new resort in Miami, and Louis Vitton has bought a five start hotel in St. Barths. Armani, Versace, and Bulgari are also in on the trend. Even high-end grocer Whole Foods is entering the sector, as they look to create a healthy-living resort near Austin, Texas.
“The reality is that consumers are now looking to spend money on experiences instead of physical goods,” says Daniel Levine. “Instead of creating new products for an existing client base, these companies are using their prestige and ideals to attract the same type of consumer to a location.”
About Daniel Levine
Daniel is a trends expert and public speaker who specializes in consumer trends. He is the leader of a global trends-spotting initiative with more than 10,000 worldwide contributors. Daniel shares these observations and experiences with audiences and corporations, to help individuals and businesses improve their profits and success. Learn more at http://DanielLevine.com
Contact: Jeff Parrotte, Jeffrey.parrotte@