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Chateau Rouge Introduces Luxury Tea and Coffee to SE Asia at FHA Singapore 8 - 11 April 2014
Having Successfully Exhibited at FHC Shanghai in November 2013 Chateau Rouge is Now Expanding Further in SE Asia. Combining His Love of Travel and Food, Founder Seán Farrell is a Man With a Mission: to Turn Tea and Coffee Drinking Into an Adventure!
Bestselling teas include: Wildharvest Honeybush – gathered by hand in the mountains of the Eastern Cape, South Africa; White Monkey - a mellow green tea from Fujian, China; Imperial Earl Grey - a special blend of orthodox black teas from Assam, Darjeeling, Ceylon and China; Wiedouw Rooibos – an organic, rainforest alliance certified, single estate Rooibos from the Western Cape, South Africa. Seá
"Some of the thinking behind the brand was to source a range of only the best teas and coffees that are a bit different from the regular varieties, to create some adventure in tea and coffee drinking. All the teas and coffees are single-estate and the inspiration for the collection comes from a journey of discovery and finding new flavours along the way. I am a real food lover and enjoy uncovering innovative tastes. I have therefore chosen teas and coffees which reflect my travels by sourcing direct from some really special producers and estates I find interesting"
Originally born in South Africa, Seán attributes his love of food to the different countries he has visited. "I have spent the last 20 years in different parts of the world and this has been my focus for the continued development of the brand. I particularly found inspiration when I was living in Paris, and this became the main focal point behind the brand's identity."
Named after legendary Château Rouge found in Paris, France, Seán believes the brand is based on the positive effect of colonialism in the tea market. "I was inspired by an era in history when European traders brought exotic delicacies back from their travels. Each variety of tea reflects this and represents a different part of the Château." With packets embossed with peacock feathers and sparkling jewels the designs found on the packaging mirrors the opulence of this era.
"Most tea brands feature quite basic, minimalist designs; I however wanted to bring a more luxurious feel which embraces the history and romance of a Château and rich stories of travel and discovery. I was looking to go against the grain of many modern tea brands being launched and opted for an unashamedly sumptuous design which evokes romance and the history of traders in days gone by".
As well as being visually appealing, all the packaging is 100% recyclable and is made from FSC approved card, and all the tins and card are printed with environmentally friendly inks.
To spread the message of drinking better brews, Chateau Rouge is planning to expand the current range to include teabag teas and an extended range of specialty coffees.
As to the future he believes the Chateau Rouge ethos could apply across a wide range of produce, from preserves to olive oils. "Too many foods have been wrenched from where they come from, resulting in a mediocre product that can be reproduced in any region or country. It's time to reclaim the things we eat and drink as something pleasurable, individual and extraordinary."
To find out more about Chateau Rouge Gourmet Foods and for a chance to sample some of the world's most remarkable teas and coffees, please visit stand: 9E4-10 UK Pavilion, Hall 9 - Food Hotel Asia (FHA Singapore) 2014, 8 - 11 April Singapore. Or visit: http://www.chateaurougetea.com
Seán Farrell is the founder and owner of London based gourmet food brand, Chateau Rouge, visit: http://www.chateaurougetea.com for details. A self-confessed foodie and traveller, he attributes his love of tea to the different countries he has visited for the last 20 years. Chateau Rouge Teas are sold online and through selected high end retailers, restaurants and hotels.
Page Updated Last on: Mar 30, 2014