Leading B2C Demand Generation Company Expands Click to Call Team to Support Growing Lead Generation

San Diego based marketing company expands its support staff by 6 to support growing demand from performance based marketing strategies.Turning "Click to Call" Button on a Website, Blog or Email Into a Phone Call and Increased Potential for
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Click To Call
Online Marketing
Performance Marketing
Lead Generation



March 28, 2014 - PRLog -- Turning "Click to Call" Button on a Website, Blog or Email Into a Phone Call and Increased Potential for Revenue Turning a click into a sale just got easier for   business owners, thanks to the new click to call feature. This feature lets business owners place a "Click to Call" button on a web page, blog post or email that, when clicked, prompts the customer to enter their phone number. The eVoice system then calls the customer's number and connects him/her directly to the business.


Most people who need services or products want to speak with someone as soon as possible.  They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of smartphones now in use. To add convenience to your site, allow potential clients to tap a phone number and call your company right away.

User behavior has changed. Many of your visitors are now viewing your website on a mobile device. In 2013,we conducted a study showing that more potential clients call your law firm than use an online contact form. The report provided insight into the ways in which lead generation is changing for law firms.

Ultimately, lead generation is the goal for any marketing tactic. Make sure it is as easy as possible for mobile users to call you by enabling click-to-call.

How to enable click-to-call

1) Make sure your phone number is displayed in plain text (and not in or as an image) on your site. If your phone number is currently within a picture, have your website manger make a change.

2) Then, just add a hyperlink. The format will be slightly unusual: instead of typing a URL like “http://lawexample.com”, type a phone number like “tel:123-456-7890”. Here is an example: <a href=”tel:555-555-1212″>555-555-1212</a>; After adding the link, users on mobile devices will be able to tap on your number. Clicking will open the phone software on their device and allow them to start the call.

With call-to-click ratios as high as 15-1, easier calls mean higher conversion rates.


Phil Morgan
Email:***@positivephil.com Email Verified
Tags:Click To Call, Online Marketing, Performance Marketing, Lead Generation, Leads
Industry:Consumer, Marketing
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