SWAE Watches Introduces, THE VETERAN: A Watch Made From American Strength

The Veteran was created with the strength of America with bands made from military issued Battle Dress Uniforms (BDU) donated by heroes who served this great country.
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This spring, SWAE Watches introduces our newest and most important product, THE VETERAN. Manufactured for extreme durability, this timepiece was designed and completed in the United States of America. This matte black 20atm water resistant watch is constructed of lightweight titanium alloy, contrasting green hands and green accents on the face, featuring Swiss Ronda 5050 Quartz chronograph movement. It’s titanium alloy crown, back case, and buttons pay homage to military ruggedness. This one of a kind watch boasts a scratch resistant sapphire crystal, one of the hardest substances on earth.

Now let’s talk about the bands for this watch…

The SWAE team brainstormed for weeks for the best possible ways to honor our Military personnel; while also giving the American public something of tangible value to wear with pride. We believe we have achieved both goals masterfully! Our plan: Via social media, we asked any of our brothers and sisters who served this great country and have done tours in Vietnam, Iraq, Somalia, Afghanistan and even the great World Wars, to donate a couple of their personal Battle Dress Uniforms (BDU) to us; so that we could create the “watch bands” for our “Veteran” watch. That is correct! Our watch bands will be made with the very materials worn by our brave military personnel; while serving this amazing country and protecting our very livelihood. How would you like to wear “with Pride” a watch that represents and provides tribute to the best Military on the planet?! We, at SWAE, are very excited to offer this unique and innovative way to support and honor the men and women of the United States Military branches [Army, Marines, Navy, Air Force] by offering a majestic watch that gives you an actual piece of American History!

We have encountered many former Military personnel (warriors in our opinion), who have amazing stories and have learned to cope with reality of post military life and continue on with their lives in a harmonious manner. There are many who utilizes action sports such as surfing, skateboarding, snowboarding or MMA as an outlet for healing. SWAE is an action sports/urban lifestyle company that embraces all athletes who strive to be the best. We’re doing this for them!


In the spring of 2014, a buddy of ours returned from a tour in Afghanistan where he shared stories of courage he had witnessed and sacrifices made on the field of Battle. Being totally oblivious as to what goes on out there, there’s no way we could even imagine what our courageous Military Personnel will/have experienced emotionally and physically during combat; let alone the aftermath that is sometimes suffered. After battle, many of our heroes come back with Post Traumatic Stress Disorder (PTSD), wounds, and other unfortunate disabilities. Whether its PTSD or physical wounds, many heroes return home and feel isolated unable to cope with the events that occurred. There’s no worse feeling than the feeling of being alone… We want to assure them that they aren’t! The stories we’ve heard bring a range of emotion – from uplifting happiness to sobering sadness, but the one feeling that was undeniable and most prominent for us, was the feeling of overwhelming PRIDE! We at SWAE are Prideful of our unparalleled Military personnel; we wanted to find a way to honor the very people that put life and limb on the line to protect the very freedom we cherish. THE VETERAN watch is our humble way of doing that! In an effort to support our Military personnel, we will provide charitable contribution to the “Wounded Warrior Project” [www.woundedwarriorproject.org] with a portion of the proceeds earned for every watch sold. The mission of the Wounded Warrior Project is inspiring and touching, so with that, we support their efforts to help our great Military Men and Women. SWAE’s The VETERAN was created to honor these brave men and women letting them know of our unwavering support of their accomplishments and our open embrace in welcoming them home. Everything about this watch symbolizes strength and the strength of our nation. Regarding this watch… Did we mention that the bands are 100% interchangeable and made for military grade durability? Should something happen to your band, simply return it and we will either mend it or exchange it for a new one.

Please join us in owning a piece of American History.

If you are ACTIVE DUTY or a MILITARY VETERAN and would like to donate a couple of your BDU’s to help this project, please email us! hello@swaewatches.com

Nilo Jones
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Tags:Swae Watches, Veteran, Watches, Military, War
Industry:Apparel, Shopping
Location:United States
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