- March 28, 2014
-- LycoRed Ltd’s (www.caroblends.com
) fully integrated marketing and brand awareness campaign for their new Car-O-Blends™
ingredient line won the “Best Marketing Campaign” at the 2014 Engredea show last week.
The campaign combined Social Media, trade show games including the Engredea at Expo West 2014 NCAA Final Four Championship Game ticket giveaways, an innovative video series highlighting the benefits of the Car-O-Blends™
product line (http://www.youtube.com/user/LycoRedLtd
) and traditional print. When presenting the award at the LycoRed booth during Expo West, Todd Runestad, Editor-In-Chief Functional Ingredients
), stated “the LycoRed team puts the "FUN" in Functional Ingredients. Their "Build a Champion Brand" video series focused on LycoRed’s Car-O-Blends™
line and featuring LycoRed’s tomato extract technology are the most entertaining and informative videos to ever hit the industry. Their trade show concepts always bring a crowd around. Quality ingredients communicated with humor and élan is a winning combination."
The agencies behind the successful campaign were IMC, MHP Associates and Knock Out Performance.
“LycoRed is extremely pleased our marketing efforts are being recognized to be as innovative as the tomato technologies found at the heart of our new Car-O-Blends™
line,” said Doug Lynch, VP Brand Development. “We are extremely passionate about the new, clinically affirmed benefits found in our tomato extracts, and we can’t wait to display these benefits in new and entertaining ways. LycoRed is communicating the benefits of our technology using traditional and new media; this parallels the synergies found in Car-O-Blends™
for cardio, skin, men, women and vision health.”About LycoRed Ltd:
LycoRed is the manufacturer of supply food additives for the food and dietary supplement industry. Honed on the goodness of whole, ripe, non-GMO tomatoes, LycoRed applied the highest level of clinical substantiation to confirm the safety, bioavailability, and efficacy of our proprietary and patented Lyc-O-Mato™ technology. For more information contact Doug Lynch, VP Business Development, at 609-977-8953 (mobile) or DLynch@us.lycored.com