- March 28, 2014
-- Kuwait City, Kuwait – March 28, 2014 – Unisys International (www.unisysint.com)
, Kuwait’s leading cloud solutions provider, today announced a strategic partnership with Swarm Mobile®, a leading analytics and consumer engagement company. The partnership brings the powerful Swarm Mobile dashboard monitoring for store operations and customer traffic to Unisys International®
customers in Kuwait. "This will further enable our customer to understand customer behaviors in their stores." said company official on the occasion. The Swarm analytics engine aggregates and processes passive real-time presence and POS transactional data, intelligently establishing connections between unique mobile Device IDs and in-store behaviors to build detailed individual shopper profiles.
Using a small device that plugs in anywhere in the store, Swarm measures customer foot traffic, conversion rates, dwell time, repeat visitors and more. Swarm seamlessly integrates with your POS data to present a complete view of in-store shopper and purchase activity.