Five Reasons Every e-Commerce Website in the World Should Have's Functionality
FORT LEE, N.J. - March 27, 2014 - PRLog -- Every retailer wants to take part in the multi-billion dollar bridal and baby gift market, and with's functionality, they can join over 500 other e-commerce sites and become part of a global gift registry network. is the premiere destination for universal gift registry services and gives customers the flexibility to choose items from any store in the world—whether it's a local mom and pop shop with no website or a national chain superstore. In addition, eliminates the burden of returning and exchanging unwanted or duplicate gifts. When a retailer adds the universal gift registry functionality to their website, they’re adding to their bottom line and therefore, will ultimately increase sales. Giving a customer access to strengthens the retailer's ability to gain registrants, which adds to their customer base and leads to more conversions.

Here are five reasons every merchant should have the widget on their site:

More customers will register with a retailer when they offer a Universal Gift Registry because it gives users the flexibility to add gifts from any store in the world, starting with their store, onto one cohesive gift registry.  No one wants multiple registries or wish lists; it’s much easier to manage and use one registry for all stores and occasions.
Giving customers the chance to utilize gives the retailer the opportunity to reach out to this new customer base.  The information they receive from these new registrants gives them the capability to directly market to them with eBlasts, discount opportunities, sweepstakes and social media postings.  These tools are extremely powerful to help increase registry business, store branding and ultimately, sales and profit.
3.       INCREASE YOUR BRANDING AND VISIBILITY uses branding in every place possible--starting with new registrant emails to logos appearing next to each registered product on a registry.  It’s extremely important for new customers to discover brands and to have logos imprinted in their minds.  Logos of smaller retailers will appear in the same manner as giants such as Target and Amazon, which lends to credibility and visibility.
4.       PROVIDES REGISTRANTS WITH TOOLS TO SPREAD THE WORD gives registrants tools to let family and friends know about their registry.  Using e-nouncements, as well as our popular Facebook and text messaging apps, registrants will maximize the number of visitors to their registry, giving retailer’s products more exposure to potential buyers.
5.       HELPS OPTIMIZE RETAILER’S ONLINE BUSINESS provides reporting on their Merchant Dashboard that helps to manage retailer’s inventory. By tracking all customers who have opened registries and all gifts added to any registry from their website, retailers will have the data to better understand customer buying patterns and product preferences. is the most experienced and trusted provider in the universal gift registry industry and is the number one wedding source.  With their state-of-the-art technology, has thousands of new registrants each week and hundreds of retailers using the web widget.

About is the leading universal gift registry, providing hundreds of thousands of users with the ability to create one centralized online registry for any gift giving occasion--including weddings, baby showers, birthdays, graduations, housewarmings, holidays and more.  In addition to giving customers the ability to register for items from any online or brick and mortar retailer, offers useful tools that make the registering and managing process easy, including free customizable e-cards, SMS text message alerts, thank you note reminders, Facebook synchronization and the ability to register for cash gifts through the Cash Gift Fund service.  Along with offering services to individuals, organizations and nonprofits use as a valuable fundraising tool and convenient resource for requesting supplies and other items for donation.

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Tags:Retail, Registry, Gifts, Internet, Merchant
Industry:Retail, Shopping
Location:Fort Lee - New Jersey - United States
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