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Balancing Brand Experience with Business Needs Proves Successful
AT&T Takes Home the Gold at Digital Signage Expo Awards with Inventive Content, Displays
AT&T combined forces with Atlanta digital marketing firm MaxMedia (http://www.maxmedia.com/)
As consumers’ attention spans and brands’ storefronts continuously shrink, successful digital marketing is becoming increasingly difficult. AT&T and MaxMedia address this modern-day issue by creating digital displays that complement the products and services rather than distract from them.
“I am so proud of my team and the great agencies we work with,” said Karin Fazzio, Lead Sr. Manager, Digital Content – Retail for AT&T. “Specifically, MaxMedia has really raised the bar on where we’ve taken our retail content as evidenced by the recognition we received this evening against some tough competition.”
Three independent panels judged the Apex and Content Awards for 2014 winners on the basis of originality in content applications developed, and out of 89 entries in 11 Content Award categories, AT&T and MaxMedia won gold in two categories: multi-platform and retail. The content MaxMedia created for the AT&T Store of the Future (http://youtu.be/
“Working with AT&T has been exhilarating. The team is constantly trying to take customer experience to the next level, and we are consistently devising new ways to keep customers king in the AT&T stores across the country,” said Jeff Doud, executive creative director at MaxMedia. “Winning these awards affirms AT&T’s strategy of ensuring a satisfying customer experience means understanding the balance of brand experience and business needs.”
The “Store of the Future” design has already been installed in several AT&T stores across the country, and the goal is for each newly opened store to follow suit. Customers visiting the new stores will find interactive digital displays, replacing the printed brochures and in-store posters. These displays will show targeted messages relevant to the local community.
About MaxMedia http://www.maxmedia.com/
MaxMedia is an integrated digital marketing agency focused on delivering a unified brand experience across multiple platforms and digital channels – environmental display, computer, smartphone, tablet and TV.
Founded by Keehln Wheeler, MaxMedia helps clients, such as AT&T, The Home Depot, The Weather Channel and Verifone, shape their digital ecosystem to create long-term value and entice users to interact with their content.
The firm’s digital services extend across five disciplines:
About Digital Signage Expo
Digital Signage Expo, held at the Sands Expo & Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-
Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.