The Urban billboards USA rolls out on May 13th 2014 at Palladium NY in Queens
- March 24, 2014
-- On Tuesday, May 13th 2014, The Urban Billboards USA, a national hip hop artist competition series will be launched by We the Best Music Group’s platinum producer Anthony Lee - identified by industry moniker “Lee on the Beats.” The kick-off of the series will unfold at Palladium Nightclub located in Lee’s hometown of Queens, New York and will feature a set of live performances from some of America’s most talented hip hop artists competing for a chance to work with Lee on the Beats on a platinum-pulling record in studio and also be considered for inclusion on his upcoming mixtape.
Lee on the Beats - who was snapped up by music business tycoon, DJ Khaled in 2012 to produce a series of Billboard hits with French Montana, Nicki Minaj, Future and Drake, and recently teamed up with Vado and Jeremih on smash single, “My Bae” - partnered with The Urban Billboards USA for Season One, to roll out “The Urban Billboards: Suffering From Success Edition” whose event title takes after DJ Khaled’s latest album, “Suffering From Success.” He will be joined by celebrity guest judges Vado, Ma Barker and Desert Storm affiliate John Johnson. Season one of the series will feature three consecutive competition dates and a grand finale close-out event spanning from May to late August. Future dates are yet to be revealed to the public.
The Urban Billboards USA, dimed as “the new #1 name in live music and entertainment”
was pioneered by an entrepreneurial collective with a mission to bring back the real culture of music competitions as evidenced in the golden era of hip hop. According to founder and co-producer Ashleigh Fitzwilliam, “back in the day, aspiring artists would take their raw talent to every street corner, alleyway and basement in their respective “hoods” to rap or sing against each other - the grand prize : street cred and maybe a pocketful of loose change.” Fitzwilliam then explained that she desired to “ borrow conceptual materials from this golden hip hop era and transplant it to a body of work that benefits not only the undiscovered talent of present-day, but most importantly, the heritage of millennial hip hop and urban art expression.”
Executive director and co-producer, Pierre Wyatt wanted to oversee the creation of an event that would serve as a bridge to close the gap between aspiring artists and actual real success in the music business. He explains, that “from the event concept to the uniqueness of the opportunity, The Urban Billboards USA satisfies the needs of the aspiring artist community. Tying together the Majors, the Independents, and the unsigned with official endorsements from each element, we’ve got a fair shot at truly making dreams come true for deserving talent.”
The Urban Billboards USA will bring that energetic, televised competition concept similar to Fox’s American Idol or NBC’s The Voice, to a physical plane where both New York City natives and tourists alike, can actively be a part of. The event will begin with a 90 minute media red carpet program and sponsored drink tasting, followed by an exclusive induction ceremony which then leads into the live performance schedule. Tons of free gifts and product-packs will be distributed to guests at the event , including exclusive VIP bags for celebrity attendees and the press. Tickets to the event will be available for purchase on Wednesday, March 26th 2014 at www.theurbanbillboards.com/tickets
. Tickets range from a general admission fee of $30.00 which includes a complimentary house-drink and red carpet access to $75.00 for a more VIP event experience, complete with express entry, back-stage Green Room access to meet with celebrities, exclusive front-row loft seating, open bar and more. Prospective guests will have the luxury of selecting one of three event experiences provided at The Urban Billboards USA once the website’s box office launches on March 26th , 2014 at 9:30 PM.