From "Compliance Officer” To "Kitchen Chemist"; Riding Out A Stormy Economy And Coming Out On Top
Martha can tell her story better than I can. Just give her a few minutes, her caustic and dry humor will have you in stitches laughing about her travails. Move over, Chelsea Handler and Bethenny Frankel!
By: Bare Body Collection LLC
But first, back to the red shoes for background. Working by day as a compliance director at an investment bank, Martha noted the similarity between her overstuffed closet and the secondhand clothes shop across the street. Recognizing the revenue generating possibilities under her nose, she founded Martha's Closet©, MarthasCloset.com. She went on to extend the product line from her own closet to include interested vendors who would be able to advertise their wares through, in her own words, "Martha's Closet - an upscale eBay without the exorbitant fees".
And now to the beginning of BARE®, among the parade of Martha's Closet vendors who seemed to be beating a path to her door, were purveyors of beauty products. None had the purity and luxurious quality that Martha required for her "Upscale Resale" venue. In order to meet her own strictly drawn requirements, Martha considered the possibilities, one of which was to build a skincare line herself. In three months, BARE®, BareBodyCollection.com, was launched and introduced to the beauty industry by W Magazine, Women’s Wear Daily, and by current Style Director at People, Andrea Lavinthal among many others.
Two more trademarks later, BARE-LY LEGAL® (http://www.youtube.com/
From “compliance officer” to “chemist”, Martha can tell her story better than I can. If you give her a few minutes, her caustic and dry humor will have you in stitches laughing about her travails. Move over, Chelsea Handler and Bethenny Frankel!
-Janice Addams, PR
Inquiries: contact Martha Choy: BareBodyCollection@
Martha Choy, Founder of BARE
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Page Updated Last on: Mar 26, 2014