Central Florida Business Promotes Earth Day EVERY Day

ORLANDO, Fla. - March 20, 2014 - PRLog -- “When one door closes, a green door opens!”  That’s what Central Florida resident, Taressa George, said when she learned the legal services company she had been managing was closing, and her mother-in-law, Denise, needed a new partner for her green retail business, WellaVerde.

“Opportunity was knocking. The timing couldn’t have been better and it was a perfect fit!  It was a chance to do something more meaningful that would make a difference and have a positive, lasting effect on the environment and our community.”

Inspired by the Spanish translation of “green footprint”, WellaVerde.com began in 2010 in Tallahassee, Florida with two friends who were passionate about the environment and wanted to make a difference. They struggled to find a retailer that offered what they were looking for: unique, quality home décor, fashion accessories and gifts that were not only eco-friendly but stylish and sophisticated, too.  After moving the business to Central Florida earlier this year, the mother/daughter-in-law duo began rebranding the business and creating a new mission and direction for the company.

“We’re not just about selling green products.  We want to make a difference and change misconceptions about what it means to ‘live green’… show the world that sustainable living doesn’t have to mean sacrificing style and sophistication; it is possible to live well and leave a green footprint!”

By getting involved in local sustainability projects, educating consumers on the simple things we can do each day, and promoting sustainable business practices, we hope to inspire others to live a more environmentally conscious lifestyle every day – not just on Earth Day.

The backgrounds of the two owners are a great combination for the relaunched business.  Denise holds a fine arts degree from Florida Southern College and brings over 40 years of visual merchandising and design experience working with the country's largest retailers.  Taressa has a background in business management, an undergraduate business and entrepreneurship degree from Florida State University, and a Masters in Business Administration from the Rollins College Crummer Graduate School of Business.  The two are excited about the business’ new home in Central Florida and becoming a part of Central Florida’s huge sustainability movement.

“We were so surprised to learn how big Central Florida’s green community is and how many people, organizations, and businesses are passionate about sustainable living. It feels like the right place to be!”