Adventure Motorcycle Rider Helge Pedersen Joins the Nikwax Faction Athlete Team
The Nikwax Faction is a compilation of extraordinary outdoor enthusiasts. These athletes are passionate participants in all types of outdoor sports and disciplines. They represent Nikwax as evangelists by taking their Nikwax-treated gear out into some of the harshest elements and coming back with photos, feedback, and songs of praise.
“Helge is really one of preeminent figures in dual-sport adventure touring, and Nikwax is proud to work with him,” said Chas Fisher, president of Nikwax N.A. “I look forward to vicariously enjoying Helge’s adventures!”
Pederson’s photo-essays of his journey have appeared worldwide in dozens of motorcycle magazines including Cycle World, Motorcyclist, Motorrad, Bike and outdoor-enthusiast magazines, as well as publications such as National Geographic, Time and The New York Times. His expedition has also been featured on Discovery Channel, PBS, Wealth TV and other broadcasts around the world.
Pedersen is highly reputable among the adventure riding community. His moto-guiding company, GlobeRiders (http://globeriders.com/
Pedersen’s latest adventure began in mid February in Cape Town, South Africa. He projects he will conclude his 15,000-mile ride in early June in Paris, France. Follow Pedersen’s live journal and trip updates at: www.globeriders.com (http://www.globeriders.com/
For more information about Nikwax, visit nikwax.com.
Nikwax® was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax® uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax® is the only major aftercare company to have never used aerosols, fluorocarbons, nor harmful volatile organic chemicals. All Nikwax® products are fluorochemical-
Julie Evans, Verde Brand Communications