Fashion And Home Goods Company Mombomb Re-launches in Phoenix Aiming To Empower Women Through Humor

PHOENIX - March 20, 2014 - PRLog -- PHOENIX, March 19, 2014 – mombomb, the world’s leading fashion forward brand and ecommerce site for women ages 16-60, is pleased to announce the newly revamped and energized launch of their brand.  Within the ever growing landscape of women’s apparel and home goods sectors, mombomb’s mission focuses exclusively on empowering women to feel good about themselves, while supporting each other, and realizing their ability to achieve their dreams.  The first phase of their new spring campaign, Happy Home, will feature a collection of Quick Light a Candle candles, Spray Them Away room sprays, and stationery.  The products will be dressed in intelligent sayings aimed at uplifting, engaging, and inspiring the consumer while celebrating a sense of humor.

         Founded in 2007 by former stay-at-home mom, Faye Tait, the idea behind the brand is to motivate women to achieve success in life and in business while still being able to laugh at the small stuff.  “mombomb Happy Home stemmed from my desire to do more than just dress women.  My experiences have proven that the female market is very strong, powerful, and excited about products that elevate their mood,” said Tait. The line caters to this idea with candles such as, ‘Did You Over Trust That Fart’, ‘Sorry He’s Being An A**hole’, and ‘Stinky Kids Everywhere.’  General Manager at mombomb, Susie Reis, added“Who doesn’t love to laugh?  Anything that invokes a smile or refocuses energy even in stressful times is essential to my soul.  This is our way of sharing that gift.”

         To complete the brand revamp, mombomb is also proud to announce the launch of their new company logo and website, www.mombomb.com.  The site has been redesigned for a cleaner and easier consumer experience while integrating the look of their updated logo and brand styling. The modern looking website has been modeled to distinctly highlight mombomb’s two main product categories: home goods and the mombomb Boutique in Phoenix.  The new logo, designed by Phoenix based artist, Jennifer Beresford-Toolan, has personal brand elements incorporated throughout, “Each design has a specific meaning conveying the spirit of friendship, individuality and the heart and soul of what women represent.”

   mombomb has plans to expand its footprint by introducing a new apparel line in May 2014.