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emotionAR to Exhibit at OTC2014
Tecnología Informática S.A. and the Argentine Pavillion present emotionAR at OTC2014
Founded in 2012 as a subsidiary of the Argentine conglomerate Tecnología Informática S.A., emotionAR is Houston Texas based Digital Marketing and Software Engineering Firm Specializing in Augmented Reality and Gamification.
Augmented Reality allows to combine virtual and real images. In contrast to Virtual Reality, which immerses the user in a completely artificial environment, Augmented Reality allows the user to maintain contact with the real world while interacting with virtual objects.
The following are some of the benefits of using Augmented Reality:
1. Can be used in many areas such as real state, robotics, manufacturing, marketing, etc
2, Helps to improve usability by acting on the interface itself
3, Requires little interaction from the user
4. Is unique, different and innovative
The virtual scene generated by the computer is designed to enhance the user's sensory perception of the virtual world they are seeing or interacting with.
The goal of Augmented Reality is to create a system in which the user cannot tell the difference between the real world and the virtual augmentation of it. Nowadays, Augmented Reality is used in entertainment, military training, engineering design, robotics, manufacturing and other industries.