Ottawa Marketing Firm Releases "The Rosetta Stone for Search" a Small Business Must Read
Ottawa marketing firm, Electric Medialand releases "The Rosetta Stone for Search" a small business must read for being found online. Consumers prefer being pulled over pushed. Are you fluent in the new language of pull marketing?
A debatable 80 to 90 percent of all web traffic emanates from 3 search engines, Google, Bing, and Yahoo. Google dwarfs the others with a possible 70-75 percent of that amount. Google was down for five minutes recently and all internet traffic went down by 40%! Whether you are going to buy keyword association (SEM) or maneuver for it (SEO), it is something that will take the will power and perseverance of an ex-drinker.
Scrabble On Steroids
When choosing keywords for website optimization or word association ads on Google and other search engines(practically optional) you must select targets that describe your products and/or services in the most generic of ways, in an almost yellow page heading sort of way(sorry to keep unearthing the dead). This is because we are trying to intercept the “statistically most likely” searches, thereby casting our net over more of the fish in the never-ending schools of shoppers. And to these key phrases we must append the most popular geographic designations that could possibly describe your company’s serviceable area. So not just widgets Ottawa(although that is a very good one), possibly widgets Ottawa West, East, South(there is no North because of the river of course). The compass points of any city are more critical to a business like a trade, dentist, gym or a private school, where proximity is paramount. Other names like Gloucester and Nepean are good even if not used officially anymore; a good example is Hull/Gatineau. People still use Hull especially to describe downtown Gatineau for instance.
Any product or service that requires installation or heavy delivery other than parcel post will probably have a much more geo specific mandate than if one sells a commodity like iPhones delivered by UPS or Fed Ex. We all know what an iPhone is and do not need to inspect or “kick the tires” in person either. Even though we were told years ago that everyone will be buying online and it will be the end of bricks and mortar stores, purchases like cars and homes for example, are complex and require personal inspection as well. Some smaller items sell well online, but where online advertising and optimization really shines without actual selling online, is for big ticket items that still need a personal touch, that are in the research phase, and the bigger the item the more research online and the earlier in the process you get your mindshare.
“Now I Speak Googlese!”
Now that you have a couple of language lessons under your belt, you are close to speaking conversational Googlese! So basically your [product or service] + city + sub locales(east, west, Orleans, Kanata) prioritized by your probability of converting them into customers. If you are in the West end performing a service at customer’s homes for example you may want Ottawa and Ottawa West much more than Ottawa East. If you are able to ship and sell to the World then consider just your [product or service], this will usually mean a lot more competition in keywords for ads and placements in the “natural” listings. I use the word “natural” very loosely as most first page placements on commercial verticals are by no means natural with the incredible jockeying for position that goes on with SEO these days. This jockeying is ideally for “win,” “place” or “show,” positions and you must at the very least “show” on the first page!
A great way to check key phrase popularity is through what is called “keyboard discovery.” Google’s own Auto Completion feature is based on the millions of searches made each day in your locale of that TLD or top level domain- ie google.ca, .com, .au…. You can even test alphabetically-
If you are as confused as the first finders of that mystic and mysterious relic or feel that the powers that be(namely Google) have already commanded that your site be stoned to death or if your website’s optimization targets and how to actually win these targets seems like ancient Egyptian hieroglyphs, hire an SEO/SEM professional to cut through the smoke that is often blown at business owners when it comes to both SEM and SEO. Hire a competent SEO/SEM firm like Electric Medialand (http://emland.com) that guarantees placement for very little money up front, how can you lose with no risk!
Jeff Cyr Search-Social-
Page Updated Last on: Mar 27, 2014