Daniel Levine: Interactive advertising is on the rise
The leading trends expert is watching an increase in flexible messages
“New technology is allowing advertisers to reach out to customers on an individual basis,” says Daniel Levine. “Connects are being built with customers on an extremely personal level.”
These billboards are popping up around the world. A video billboard in a Swedish subway station features a model whose hair blows every time a train arrives. In London’s Piccadilly Circus, a British Airways billboard features the flight number and route every time one of their planes passes overhead. Another European advertisement for Nokia is on a temperature sensitive screen, allowing the message to change depending on factors like touch and temperature.
But the message tailoring isn’t limited to billboards. More frequently, retail outlets are sending advertisements and sales to the smart phones of customers as they enter the store. Marketers hope these enticements will encourage shoppers to buy.
“The rise of smart technology is giving advertisers an incredible opportunity to connect with their audiences,” says public speaker Daniel Levine. “Allowing for advertisement that reacts and changes allows marketers to create messages that are more creative, and more importantly, more memorable.”
About Daniel Levine
Daniel is a trends expert and keynote speaker who specializes in consumer trends. As a public speaker, he teaches audiences how to adapt the latest trends. As a marketing specialist and consultant, Daniel helps businesses take advantage of changes in the marketplace. Learn more at http://DanielLevine.com
Contact: Jeff Parrotte, Jeffrey.parrotte@