ESOMAR Summer Academy Announces Kathryn Korostoff as Speaker

By: Research Rockstar
March 18, 2014 - PRLog -- Marlboro, MA - Kathryn Korostoff, president of market research training firm Research Rockstar LLC, will be speaking at the ESOMAR Summer Academy in Amsterdam on June 3-6, 2014. Korostoff has personally directed more than 600 primary market research projects as well as produced over 100 bylined articles in trade magazines.

The Early Bird deadline is for the conference, to be held in the NH Amsterdam Centre, is the 25th of March. Amsterdam Centre offers a prime location; it is just walking distance from the famous Vondelpark, Heineken Brewery and the chic P.C. Hooftstraat shopping street.

Korostoff and other market research experts will be presenting topics such as mobile research, communicating insights, and emerging research methods. Korostoff workshop is titled, “New Market Research Methods for Understanding Customer Attitudes & Behaviors.”  Korostoff explains the focus, “My session challenges the old dogma that market research can be cheap, fast and good—as long as you only pick two.  I believe that today’s market research options challenge that way of thinking.”

All of the workshops offered will be taught be leaders with extensive knowledge in his or her field. The workshops give a great opportunity to learn from and engage in lively discussions and debates with exclusive leaders and researchers in these evolving marketing fields.

Following the workshops will be a seminar, Data Synergy, focusing on how mobile and non-mobile data will be integrated for future research insights. Registration is now open at
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