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Follow on Google News |  Campaigner® Unveils New Email Marketing Solution for Internet Retailers and High-Volume SendersNewest Campaigner Solution Includes Automated Workflows, Responsive Design Templates for Mobile Viewing & Advanced Reporting
By: j2 Global, Inc. Recent data underscores Internet retailers’ need for the right email marketing solution to maximize the revenue-generating ability of their email campaigns. In 2013, customer relationship marketing agency Merkle found1 that 74 percent of online adults prefer to receive commercial communications via email. Email testing and analytics firm Litmus found2 that from September 2012 to September 2013 nearly half (48 percent) of all email messages opened were opened on mobiles devices (versus on desktops or webmail.) In addition, German-based mobile-app builder Equinux discovered3 that of approximately 10,000 email newsletter samples collected in June 2013, only 11 percent used responsive design techniques to optimize layouts for mobile viewing. This highlights a significant, and crucial, discrepancy in the industry. The latest Campaigner solution helps Internet retailers address the need for a sophisticated, integrated solution to manage the targeting, sending and tracking of millions of emails per campaign. As Campaigner customer NoMoreRack explains it: “In the fast-paced electronic retail market, it’s essential to have a reliable email marketing service. Our company uses Campaigner to distribute promotional material to over seven million people on a daily basis, effectively selling a retail item every three seconds,” said Dee Agarwal, CEO of NoMoreRack. “Timing is critical for our business to succeed, and Campaigner has allowed us to target and automate our processes, extending our reach and elevating our brand. Campaigner has produced high inbox deliverability and customer satisfaction since I started my company in 2010. We view Campaigner as a business partner, as opposed to a vendor — they continue to be a crucial element for our success. Advanced new features available with the latest Campaigner Email Marketing for Professionals Email Workflows A workflow enables proactive thinking through the ability to build a sequence of emails and if/then rules based on prospects’ specific actions — rather than simply reacting to each email reply, form submission or request for info with a manual response. A/B Split Testing Easily define an unlimited number of variations to compare with our new industry-leading A/B Split Testing, Campaigner Experiments. Use A/B testing to validate new design, copy, call-to-action or other change in order to provide more meaningful metrics, optimize reader communication and improve conversion rates. Advanced Reporting Tap into the “big data” behind your email campaigns with Campaigner’s email reporting — how many times a given recipient opens a message, what time of day they’re most likely to read it, etc. — to provide a much richer picture of how campaigns are working and how they can be improved. API Integration A subset of Campaigner for Professionals, Campaigner Elements™ gives developers a new, powerful API for leveraging list, contact, campaign, and content management features, as well as reporting on the wealth of “big data” collected over time. Responsive Design (for Mobile Optimization) Campaigner’s responsive design templates help to optimize email messages for viewing both on desktop and mobile screens. Campaigner offers several such templates, which focus on displaying content in the best way possible for recipients to read, view and respond to your messages — even if they’re on the go. “Smart email marketing is a crucial success component for today’s Internet retailer, and Campaigner’s latest solution is the result of listening to what our high-volume- For more information, Internet retailers can call 866-358-6388 or visit the Campaigner Email Marketing for Internet Retailers (http://www.campaigner.com/ 1 http://www.merkleinc.com/ 2 https://litmus.com/ 3 http://blog.equinux.com/ About Campaigner® Campaigner sales and marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Canada, Inc., an affiliate of j2 Global, Inc. (NASDAQGS:JCOM) About j2 Global® j2 Global, Inc. and its affiliates provide Internet services through their two divisions: Business Cloud Services and Digital Media. The Business Cloud Services Division offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. It markets its services principally under the brand names eFax (http://www.efax.com/? Press Contact Cheryl Renton Marketing Communications Manager Email: cheryl.renton@ Website: www.campaigner.com Twitter: @CampaignerEmail (http://twitter.com/ Facebook: CampaignerEmail.com (http://www.facebook.com/ End
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