Think Pink! Fit Approach and Pink Lady® Apples Partner to Inspire Active Living and Better Eating

SAN FRANCISCO - March 17, 2014 - PRLog -- In honor of National Nutrition Month, Fit Approach, a forum for inspiration, motivation, stories and friendship, and Pink Lady® Brand Apples, known for their unique personality, distinctive pink blush, sweet flavor and crisp texture, today announced that they are teaming up to help others achieve fitness goals and lead healthier lifestyles. As part of this partnership, the two “blushing” brands are also hosting a #SweatPinkLady contest, which will incorporate healthy Pink Lady® recipes and promote SweatPink activity.

“It takes 200 days of tender loving care to produce a Pink Lady® apple, and only the very best pass the rigorous inspection tests to receive the Pink Lady® classification,” said Alan Taylor, marketing director of Pink Lady® America. “It’s that same commitment that’s needed year-round to ensure you’re eating well and working out. We’re thrilled to be working with Fit Approach to embody – and promote – the kind of dedication that’s needed for a healthy lifestyle.”

Fit Approach is a nationwide community of women who are dedicated to living a fit and healthy lifestyle. As a supportive group of people, including everyone from ultra-marathoners to those just beginning their fitness journeys, they not only share stories and provide inspiration and offer ideas, but Fit Approach's certified ambassadors also teach yoga classes and boot-camps all over America.

Pink Lady® is not only the first apple in the American Heart Association Food Certification Program (Heart Check Mark) and the first apple in the Guiding Stars food rating system, but it’s also the first apple to have its own color (Pink Lady Pink™) from Sherwin Williams. The brand also partners with Healthy Kids Concepts and Apple Health for Kids to provide a thousand low-income children in the fruit industry with health insurance, including preventive care.

“We’re incredibly excited to partner with Pink Lady® apples to promote awareness around National Nutrition Month, as well as help motivate people to increase their activity levels and SweatPink,” said Jamie Walker, founder of Fit Approach. “The synergy between both brands is undeniable, as is the passion in both of our communities for healthy living, so it just made sense to spread the ‘Pink’ love.”

To enter the #SweatPinkLady contest, visit http://www.fitapproach.com/fitness/sweatpinklady-contest for details.

About Fit Approach

A healthy community that believes that kicking ass is best done in pretty shoes, Fit Approach is a forum for inspiration, motivation, stories and friendship. There are nearly 3,000 SweatPink ambassadors all across the country and throughout the world sweating pink together, by meeting up with local community members, sporting their Sweat Pink gear at fitness events throughout the country, and connecting and supporting each other online. Fit Approach brings together community, healthy living, and encouragement to all of those involved.

About Pink Lady® apples

It takes 200 days of tender loving care to produce a Pink Lady® apple. From ‘pip to perfection’, only the very best pass the rigorous inspection tests to receive the Pink Lady® classification! This time on the tree helps Pink Lady® apples to develop their unique personality, distinctive pink blush, sweet flavor and crisp texture.

Pink Lady® apples are also packed with goodness – they are a natural source of energy and a single apple supplies a quarter of your day's vitamin C. In addition, you’ll find boron to keep your bones strong, and pectin, which helps your body digest food more efficiently. What’s more, with an average 100g Pink Lady® apple containing about 50 calories, they’re the perfect ingredient or snack for a healthy lifestyle. For more information visit http://www.pinkladyamerica.org/