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Social Responsibility l Peruvian Corporation l Corporate Responsibility Lorenzo Sousa Debarbieri
CSR PERURAIL – PROJECTS Through the last 13 years, PeruRail has developed series of actions with the communities in Cusco and the ones located through the railway in the route to Machu Picchu and Titicaca Lake.
This programs involve an intercultural approach to the expectations of the locals. This is why everything lines up with our core business to make an intelligent management which involves a commitment with the environment, health and culture of locals.
1. Community Projects and partnerships, including charity donations
Local community projects, includes support of charities or foundations (initiatives and partnerships to promote public health, employment and training of local people, entrepreneurship, apprentice, shelter and food bank program).
• Social support
PeruRail works with a large number of social projects focused on improving the conditions of the communities and making a significant contribution in their personal, social, environmental, cultural and economic development. This includes donations to different local initiatives like traditional festivities of the population, as well as other activities throughout the year like the Christmas celebrations.
As Cusco is characterized by its complicated weather, mainly in winter, many homes are really affected by the heavy rain. In these cases, we seek to take immediate action to mitigate the impact of the disasters on communities. We make several donations that provide them with food, tools and building supplies to lessen the damage in the zone.
• Machu Picchu para todos
“Descubriendo Machu Picchu con PeruRail” (Discovering Machu Picchu with PeruRail) is another project lined up to our core business that aims to promote the Peruvian culture and the diffusion of national identity. Therefor all our efforts are focused in the benefits we can provide to low-income residents. We give them the opportunity to have access and visit the historical Sanctuary of Machu Picchu.
This year the program has allowed us to improve the activities in the train with the children. We arrange the transportation of children from different communities to the Inca´s citadel. Because this children live in such poor conditions, this activity is a unique experience for them, an adventure on board.
2. Supply chain and local initiatives
Seeking to eradicate extreme poverty and hunger in the community through local economic development including use of local suppliers, goods and services and helping generate opportunities and investments for local enterprise and ownership
• Promoting Peru´s image
PeruRail is committed with the promotion and diffusion of the country´s image.
The menu and snacks on board our trains invite the passengers to explore the incredible flavors of Peruvian cuisine, including native products of the Andes.
The Peruvian culture is also displayed in the shows and artistic activities in the train. The folklore of the region is represented in dances and traditional melodies.
Also, on board trains, we promote the quality of products made in alpaca, valued worldwide for its delicacy and original designs.
• Misky Cuy
Thanks to the relationship we keep with the communities we were able to identify the needs of the locals and the best way to help them. In 2011, a project with women of Tanccar and Piscacucho (High and Low Piscacucho) communities started. Both communities are located in Ollantaytambo district, in the province of Urubamba.
We tailor each program to the context and situation of each community, enhancing different qualities of the population.
This Project is developed in partnership with Machu Picchu Sanctuary Lodge. It aims to build abilities around organic crop production. As a result, we develop theoretical and practical workshops where students can experiment and apply their knowledge.
• Local train service
Since the beginning of the company's operations, PeruRail has provided a social service of train transportation, with a non-commercial rate of USD 1.50 and USD 2.50. This allows all the people of the communities that live through the railway, be transported on the train between the city and its localities.
This service is offered to facilitate the integration of the local communities economical and commercial activities with the center of the city.
3. Education initiatives
Support the development of local education programs, schools, children’s groups. Donating resources and time through programs and partnerships aimed at universal education and opportunities for youth, including careers youth careers initiatives (if applicable)
• Security on the railway – educational campaign
PeruRail is committed with the safety in its operations, carrying out various actions promoting the awareness and importance of the traffic rules along the route with our target communities, located throughout the railway. For instance, educational talks about traffic signals were dictated in different schools.
At this time we are implementing the next stage, which covers a range of theatrical interventions for children from schools. This way, the children can be an example for their communities and make other aware of the importance of the traffic rules along the railway.
4. Environmental operation
Supporting environmental sustainability initiatives at the property including improvements in areas such as waste and water management, energy use, carbon footprint reduction, pollution control and chemicals.
• Transport of solid waste
Since 1999, year in which our operations began in the south of the country, we started with the implementation of a social service focused on the transportation of solid waste, provided to all the communities located along the railroad tracks.
This Project is defined as part of our contribution with the awareness and preservation of the environment in our Corporative Social Responsibility politic. Therefore this service is offered without cost. It requires a sustained investment over time from the company. We also organized environmental campaigns and conferences to create awareness of the importance of our environment.
5. Destination Stewardship
Protecting and promoting indigenous culture, heritage and monument projects for the conservation of wildlife biodiversity and providing guests with information on local excursions and events.
• Promotion of culture
Cusco is a city with a rich cultural heritage. Because of the diversity of cultural expressions of the different people of the region, Peru is a country proud of its ancient past.
Over the years, PeruRail has supported various traditional festivities of many communities who celebrate through its folklore, cuisine and religion, their history and tradition.
For more information please go to : http://peruviancorporation.com/
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Lorenzo Sousa Debarbieri