Boomer Productions Case Study: Saelger and Innovative Shading Solutions

Implementing internet and traditional marketing plans for baby boomer business owners.
saelger logo
saelger logo
March 13, 2014 - PRLog -- Boomer-Productions was approached by Karen Goelst, the co-founder of saelger shading, to launch a complete marketing plan for their new window covering company. Saelger shading markets high quality, innovative European motorized roller shade, drapery hardware and unique textile solutions to the A&D community.

Saelger asked that the logo express the company’s philosophy, in that, saelger was established to help connect the dots and bring together three leading European companies: TAO, Goelst and Nice.

Saelger needed a website to display unique window covering installations, brochures and a place for designers and architects to explore options and an introduction to their services and fabricators.

Within five weeks, launched and has been on a roll since then. We recently implemented an email campaign titled: InterioTrend, where the design community receives inside information on case studies, installations, news and tips. Social media has been initiated. is thrilled to implement a national roll-out marketing strategy for this new and innovative company. Based in the San Francisco bay area, Boomer-Productions works with baby boomer clients to create their internet and traditional marketing needs .

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Linda Naughton
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Industry:Business, Marketing
Location:California - United States
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Page Updated Last on: Mar 13, 2014
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