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Consumer Demand for Online Videos Rises
Businesses Scramble to Dominate their Competition with Online Videos
“I believe that online videos and YouTube channels are the future of Internet marketing. Businesses that do not embrace video marketing now will find themselves falling behind and eventually losing market share,” said Michael Waddington, Esq., president of Five95.
Waddington, who has consulted with businesses since 1997, has witnessed Internet videos changing the face of business online marketing over the past several years. “In the legal industry, for example, firms that started using video marketing early on have watched their Internet presence grow. Many lawyers find it easier to sign up a new client when the client has watched their web videos, and that makes sense. A consumer is more likely to hire a lawyer if they know, like, and trust the lawyer. Online videos build that trust,” Waddington said.
Various studies have shown that consumers would rather watch a short, informative video, than read text on a web site. In addition, consumers tend to spend more time on websites with videos than websites with no video content and InSivia.com reports that “viewers are 85% more likely to purchase a product after watching a product video.” According to Digital Information World, “8 out of 10 users remember the video advertisement they watch on the Internet.” “It is undeniable that by adding engaging videos to your marketing plan, you can increase your conversion rate and build consumer confidence. It’s a win-win situation,” Waddington explained.
Five95, LLC, is a consulting firm that helps businesses grow through the strategic use of technology. They work directly with business owners and give them candid advice about their marketing strategy, while providing them with solutions based on their goals and financial resources.
The firm specializes in Internet marketing, video production, social media, Google+ and Local Marketing website design, as well as search engine placement. The firm is led by Michael Waddington, Esq., who’s dual careers, as a lawyer and a technology consultant have complemented each other since 1997, when he studied law at Temple University while working as an Internet marketing consultant for local Philadelphia businesses. Since then, he has helped hundreds of businesses grow through technology.
Visit http://www.fiveninetyfive.com for more information.
Michael Waddington, Esq.