March 12, 2014
-- Artcraft Health, a leading provider of innovative health education solutions, has won a Bronze Telly Award for their mechanism of action (MOA) animation created for Biogen’s TYSABRI®
, a treatment for multiple sclerosis (MS).
The MOA animation, which was created to be accessible and understood by all patients, combines a mechanism of disease feature with the MOA. The animation depicts how MS affects the body and then focuses on how TYSABRI®
helps in treating the disease.
Founded in 1979, the Telly Awards honors the very best film and video productions, groundbreaking online video content, and outstanding local, regional, and cable TV commercials and programs, including Web commercials, videos, and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
“This animation is a great piece that showcases the amazing talent of our creative team,” said Marc Sirockman, Executive Vice President and General Manager of Artcraft Health. “It embodies everything that Artcraft Health strives for. It’s innovative, informative, captivating, and educational, and it depicts a moving story. It’s more than an animation; it’s an all-encompassing teaching strategy.”
For more information about Artcraft Health, please visit www.artcrafthealth.com.
About Artcraft Health
Artcraft Health is an award-winning, full-service health education agency specializing in the creation and development of compelling solutions that are aligned with our clients’ strategic imperatives. We work with our clients to develop strategies and tactics to overcome health literacy barriers and promote effective, innovative outcomes across the healthcare continuum.
Our expertise in content development, medical illustration and animation, design, and analytics allows us to create and deliver custom results, in both traditional and digital platforms. Our creative process deploys the talents and experience of our exceptional team members to solve our clients’ distinct challenges and fulfill their unmet needs. We provide solutions and services that empower through education.
For more information about Artcraft Health, please visit our website at www.artcrafthealth.com.