March 11, 2014
-- India, 11 March, 2014: Best Foods Limited, one of the fastest growing and amongst the largest rice companies in India, will be showcasing their entire range of the highest quality basmati rice and authentically flavored ready to eat products. The company has moved away from the traditional approach of focusing on rice varieties to a consumer centric approach. Best Foods have segmented the market along the demographic lines and have products for each economic segment. This has received a tremendous response and with a short-span of the launch the products are available across 200 cities and are amongst the top recalled rice brands.
Best foods, is an integrated player of rice, health & wellness products, ready to eat meals and ready to cook pastes & sauces. Speaking about the company’s participation in Aahar 2014, Dr. Aayushman Gupta, Chief Executive Officer, Best Foods Limited said, “Aahar has always been an educational experience. Being the largest food & hospitality fair in India, we not only get an opportunity to interact with the industry and our partners, but also showcase our portfolio and distinctiveness to a diverse group of participants, who have always accepted and appreciated our innovations. We eagerly look forward to exhibiting and attending this major event.”
The extensive product portfolio from Best Foods Limited includes:
· Seven varieties of Rice
-Best Royale Vintage, Best Super Premium, Best Premium, Best Select, Best Special, Best Shahi Pakwan and Best Brown basmati
· Ready to Eat Meals
-Palak Paneer, Dal Makhni, Rajma Masala and Paneer Butter Masala
· Ready to Cook Sauces
-Butter Masala, Korma, Roganjosh, Tikka Masala, Madras Curry, Red Pasta sauce and White Pasta Sauce
- Kashmiri, Tandoori and Ginger & Garlic.The various range of products from Best Foods Limited can be witnessed at Aahar 2014, Hall No. 18, APEDA Pavillion, Pragati Maidan, New Delhi.