Emerging opportunity for resellers in the Application Delivery Controller market

Emerging opportunity for resellers in the Application Delivery Controller market, says research from Freeform Dynamics 52% of businesses are experiencing challenges in managing application performance and availability
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March 7, 2014 - PRLog -- Basingstoke, XX February, 2014 – A survey of over 400 small, mid and large-sized enterprises has found that the majority of those surveyed (52%) are experiencing challenges in managing application performance and availability. Despite this, almost half (40%) admitted to having minimal or no dedicated application devices in place e.g. load balancing, content cashing etc. Additionally, the survey found that only 27 percent of respondents currently have a form of Application Delivery Controller (ADC) in place.

The survey, conducted by Freeform Dynamics in November, 2013 on behalf of Barracuda Networks, set out to identify key issues affecting the performance of critical business applications.

Tony Lock, programme director at Freeform Dynamics said: “Most companies still use a hodgepodge of old and new network and access technologies, which have been put together over a number of years and are rarely optimised to deliver the experience that the users want. The survey indicated that the mainstream market for ADCs is quite new, with knowledge and awareness of the solutions relatively limited.”

He continued: “Clearly for many of those surveyed, ADCs are still not on the radar. For resellers looking for emerging markets, an ADC solution could be a complementary sale alongside servers, storage and security, but few resellers understand the potential of such solutions or know how to sell them.”

According to Wieland Alge, vice president and general manager EMEA at Barracuda Networks, “One way of dealing with the combination of application performance and security challenges is to look at ADC type solutions and next generation firewalls.”

Alge continued “An ADC offers solutions for the core problems associated with an overloaded and inefficient network and access infrastructure. The bottom line is that there is nothing businesses can do to prevent the inevitable increase in employees working remotely. What they will need to do now is to ensure that application performance and availability is secure and meets the needs of the business users. The system integrator community is just beginning to understand where the ADC market fits – it’s a combination of security and load balancing/storage. As the market develops, there is a window of opportunity for resellers to go out and educate SMEs and mid-large sized corporations on the functionality an ADC offers for their infrastructure.”


The survey was conducted by independent research firm Freeform Dynamics in collaboration with The Register and surveyed 404 IT professionals in the UK, Europe, USA and the rest of the world from a cross section of organisation sizes and industries. The full findings of the white paper Controlling Application Access

- A network security and QoS checkpoint
is available at: https://copy.com/MbPmxjvzlYgT

About Application Delivery Controllers (ADCs)

An application delivery controller (ADC) is a network device that manages client connections to complex web and enterprise applications. It is a hardware device or a software programme responsible for managing or directing the flow of data between two entities.

Barracuda Load Balancer ADC

Designed for today’s high-traffic data centres, the Barracuda Load Balancer ADC is a high-performance application delivery controller that combines application acceleration, availability, and control with security capabilities. The Barracuda Load Balancer ADC  manages and secures application transactions. It’s available as a multiport platform with fibre and copper network interfaces, as well as a virtual appliance. To learn more visit: www.barracuda.com/adc.

About Barracuda Networks, Inc.

Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use and affordable solutions are trusted by more than 150,000 organisations worldwide and are delivered in appliance, virtual appliance, cloud and hybrid deployments. Barracuda’s customer-centric business model focuses on delivering high-value, subscription-based IT solutions that provide end-to-end network and data security. For additional information, please visit http://www.barracuda.com.

This press release contains forward-looking statements, including statements regarding the functionality and performance of Barracuda products and the potential for the application delivery controller market.  You should not place undue reliance on these forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond the Company’s control and that could cause the Company’s results to differ materially from those expressed or implied by such forward-looking statements.  Factors that could materially affect the Company’s business and financial results include, but are not limited to, a highly competitive business environment and customer response to the Company’s products, as well as those factors set forth in the Company’s filings with the Securities and Exchange Commission, including under the caption “Risk Factors” in the Company’s prospectus filed with the SEC on November 6, 2013 pursuant to Rule 424(b) under the Securities Act of 1933, as amended. The Company expressly disclaims any intent or obligation to update the forward-looking information to reflect events that occur or circumstances that exist after the date of this press release


Barracuda Networks, Barracuda and the Barracuda Networks logo are registered trademarks or trademarks of Barracuda Networks, Inc. in the US and other countries.


Rosie Anderson/Lindsey Fishlock

Touchdown PR

02152 717040


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