Sectoral Capsule-Indian Air Conditioner Industry
Bharatbook.com announces a new report on "Sectoral Capsule-Indian Air Conditioner Industry-Ready for Change" which growth dropped by 3 percent to 97 million units in 2012 due to economic slowdown in European countries and China.
The desire for a better lifestyle with smart home products has brought about a revolution in the consumer durables market. With huge climatic variations in India, all-weather air conditioners have become an important part of a comfortable and modern lifestyle. The overall household penetration of air conditioners in India (http://www.bharatbook.com/
With split air conditioners becoming more dominant, big players like Blue Star have slowly reduced their research and development (R&D) expenditure on window AC.
The companies have their task cut out as price war could lead to shrinkage of market space. The companies need to invest heavily on Research and Development (R & D) in order to innovate products with better features thereby having a higher level of customer penetration.
Table of contents :
1. Overview of Consumer Durables Market in India
2. Consumer Durable Categories
3. Air Conditioners:
4. Air Conditioner Households in India
5. The Indian Air Conditioner Market
6. Market Segmentation
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