gearDigital leading data-driven marketing and campaign accountability

AUSTIN, Texas - March 6, 2014 - PRLog -- For almost a year, gearDigital has been operating in stealth mode in Columbus, Ohio at one of the Midwest’s leading startup accelerators, Tech Columbus.  Today, as the annual South By Southwest Interactive festival kicks off in Austin, Texas, gearDigital announces its official launch as an agency creating business growth via data-driven insights for all marketing platforms.

“More than ever before, we see a tremendous opportunity in the marketplace to empower accountable marketing with consumer data science,” says Dave Wilson, gearDigital Founder and Chief Strategist. Wilson is also the Founder and CEO of Wilson RMS, a marketing agency based in New York City with a proven track record of direct-response marketing since its formation in 2001. Today, Wilson RMS employs nearly 50 full-time professionals out of its New York City and San Francisco offices to deliver marketing campaigns for such household names as Charter Communications, PayPal, MasterCard and Kaiser Permanente.

As an affiliate company of Wilson RMS, gearDigital will serve as a data hub and marketing technology studio supporting existing Wilson RMS clients.  In addition, gearDigital will have an independent consumer insights laboratory with a specific focus on big data analytics and will activate those insights in traditional and emerging customer acquisition platforms.  gearDigital will be headquartered in Columbus, Ohio, a location selected for its access to cutting-edge technologies and a nimble workforce.

Leading the charge for gearDigital is seasoned media executive Linda Thomas Brooks. Brooks has spent the majority of her career at the intersection of media, consumer behavior and technology, having held executive leadership positions at The Martin Agency in Richmond and New York City, and General Motors Mediaworks in Detroit.  “As traditional marketing and digital advertising platforms evolve rapidly on the web and mobile, it is more critical now than ever to measure and optimize customer acquisition strategies across multiple channels to remain competitive,” says Brooks. “We bring the expertise, the tools and the cross-functional and fully integrated mindset that enables us to manage this for our clients.” Brooks will serve as President of gearDigital.

Rounding out the leadership team for gearDigital are Managing Director, Chris Anderson and Wilson Chief Technology Officer, Dustin Leggans. Anderson and Leggans are no strangers to the technology industry having spent over a decade working with startups and marketing agencies. “We are extremely excited to introduce gearDigital to Columbus,” says Anderson. “There’s not a better place in the country in terms of emerging tech talent and a burgeoning startup community, with an appetite for innovation.

About Wilson RMS:

Wilson RMS has been delivering customer acquisition marketing services through traditional and digital channels for more than a decade. The company is headquartered in New York City with an office in San Francisco. The firm’s clients include internationally respected organizations such as Charter Communications, PayPal, and MasterCard. For more information visit us online at www.wilsonRMS.com.

About gearDigital:

gearDigital has expertise in strategy, creative, media, production and data/analytics to define and activate the best mix of marketing channels.  gearDigital is focused on creating measurable business impact for their clients. The company is headquartered in Columbus, Ohio.  The firm’s clients include Kaiser Permanente and MasterCard.  For more information visit us online at www.geardigital.com.