So90s: New Urban Clothing Brand - The Era Of Urban Fashion

A great style of clothing that gives a statement when people wear the clothing brand, it represents when urban fashion was at its peak. Its unique brand and affordable. is the one stop source for great urban styles.
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London City - London, Greater - UK


LONDON - March 4, 2014 - PRLog -- So90s became a brand from the way of life. The music, the fashion. The people create the here and now.So90s is bringing back the real time when life in the 90s was the time to be living, lets switch off the technology for a moment and live the real life, bringing back the real urban way of life. The interaction with people was great and the games became the basketball hoop, the music from the boom box brought everyone together, that was urban life.

So90s is leading the pack on the return of the true foundation of urban fashions with celebrity-endorsed styles and inspirations from the heyday of urban street wear in the 1990s. In the Nineties, music and fashion came together to create styles that are distinctive and have maintained their urban roots. A complete line of their fashion can be seen at their website at

“We’ve taken the urban fashions from the height of the 90’s hip-hop and updated them. Our fashions are well crafted and completely street approved. Our styles look like they are from the biggest urban fashion design houses, without the price. I want people to the difference between a brand and a clothing line .A brand leaves a legacy behind and has a real meaning behind it . ” – Gregory Adeyeye, Founder/Designer, So90s

With its Old Boy and Blood Diamonds labels, So90s has created complete lines of clothing and accessories that can set the wearer out from the pack. T-shirt, sweatshirts, hoodies, bottoms, tanks and much more all drawing their inspiration from the best urban fashions from the United States and Europe. So90s is the newly appointed vanguard of urban fashion.

“These are the coolest, most affordable fashions I have ever found. I have been wearing urban styles for years, but I am so tired of paying an outrageous amount for styles that are very similar and usually not as well made.” – Peter V., London

So90s – Urban fashion from where it all started spearheading the 90s comeback into the mainstream fashion market. So90s is the UKs premier online outlet that offers standout urban clothing straight from the street. Drawing inspiration from what went down at the height of the urban fashion explosion, So90s updates what made street wear great with a modern twist – and as result is becoming the British urban appeal retailer of choice

If you would like more information about this topic, please contact Gregory Adeyeye at 07955814047 or email at

Gregory Adeyeye
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Tags:Urban, Fashion, Hip-hop, Clothing
Industry:Fashion, Shopping
Location:London City - London, Greater - United Kingdom
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