Field marketing firm Infinity Acquisitions sees an increase in demand for its direct marketing

March 1, 2014 - PRLog -- Field marketing firm Infinity Acquisitions reports an increase in demand for its direct marketing services as the hype surrounding online marketing is being replaced by a demand for a measurable return on investment.

Infinity Acquisitions provides business to business (B2B) and business to consumer (B2C) field marketing services to clients in the charity and finance sectors. The firm reports that the demand has been driven by reports that consumers are more receptive than ever to face-to-face contact.

“Interacting with customers in person is vital for building trust with a brand. We have noticed that brands see a higher return on face-to-face field marketing than many new-age marketing techniques and there are a number of reasons for this but perhaps the most notable in recent years is how important trustworthy relationships are during an economic downturn,” says Ben kirkwood, Director at InfinityAcquisitions.

Infinity Acquisitions Director Ben Kirkwood believes that businesses are finally waking up to the value of face to face interactions. A 2012 report by Meeting Professionals International (MPI) revealed that 40% of prospects in B2B transactions converted to new customers through face to face meetings, while 28% of current business would not have taken place without them. Ben Kirktwood explains: “In the B2B arena, trust is paramount and our clients would agree that building rapport with the prospect is the most influential factor in these transactions. Face to face interactions allow participants the chance to build trust, answer questions and gain more information than would be possible through an email or social media exchange.”

Infinity Acquisitions reports that in the B2C field, the evidence also suggests that face to face interactions deliver better results than social media. In March, FMCG giant Unilever reported that several of its brands, including Marmite and Radox, were switching from social media to sales promotions. The brands reported that in-store promotions provided up to 50% greater ROI than social media. Infinity Acquisitions Director Ben Kirkwood is not surprised by the findings, and considers that as social and online media has become an established form of marketing, companies are expecting measurable returns. “Five years ago, social media was the ‘next big thing’ and it has ridden that wave up until now. What we are discovering is that online media has many of the drawbacks of ‘traditional’ marketing – TV, radio, print media – in that it can be difficult to gauge in terms of profit and sales increases. Certainly, a brand may have several thousand followers or fans on social media, but I think businesses are starting to realise that likes and retweets do not equate to paying customers. Indeed, what I find interesting about social media is that it is attempting to make brands more accessible in a way that can’t be achieved by traditional forms of advertising. But in reality, there is nothing more engaging or personal than a face to face conversation with another person,” adds Ben Kirkwood, Director at Infinity Acquisitions.

Established in 2012, Infinity Acquisitions provides outsourced field marketing services to clients in the UK, with international services in Canada.