News By Tag
News By Place
Follow on Google News
Go Pro's $1 Billion Blue Ocean Brand Strategy Any Business Can Apply
How Small Business can apply the same strategy to their business and become an authority in an Uncontested Markets just like Red Bull and Go Pro
What do they have in common? They used a ‘Blue Ocean’ Brand strategy to succeed.
Virgin Cola, backed by the multibillion-
“If a multibillion dollar company cannot succeed in a Red Ocean market, how can an ordinary business manage to do so?” says Wes Ward, Marketing and Brand strategist at www.PubilshandGrow.com
Small and mid sized businesses can learn from Go Pro and apply the same Blue Ocean Brand strategy to get out of low margin markets that are flooded with copycats. Red Bull and Go Pro redefined their respective markets they competed in and immediately were leading ‘un-contested’
“Red Bull chose and led the ‘Energy Drink’ category while Go Pro redefined the Action & Adventure HD personal video camera market as their ‘Blue Oceans’.
“They created brands that lived and breathed leadership in those new market. Neither could have competed initially against the likes of Sony & Panasonic or Coke & Pepsi” he explains
Signs Your Business is stuck in a Red Ocean:
1. 1. Low Barriers to Entry: New suppliers and providers keep flooding the market.
2. 2. Buyers have commoditised attitude to your product or services.
3. 3. No USP – Communicating a point of difference is difficult to achieve
“Defining a new market category (Blue Ocean) that communicates benefit to the target audience is the key to a successful Blue Ocean Brand Strategy (http://publishandgrow.com/
For further information or interview on how business can use a Blue Ocean Brand Strategy in their business, contact Wes Ward at or go straight to the source: http://publishandgrow.com/