Woodbury University, Mercedes-Benz Launch Third Cohort of Global MBA Program
Partnership with Peking University and Free University of Berlin Offers Luxury Automaker’s Management, Dealers, Affiliates Truly Global Classroom
The most recent cohort joins two previous classes of 35 and 41 executives at Carl Benz Academy (https://www.benz-
The program educates Mercedes-Benz employees from all three countries about the company culture and management style, although much of the focus has been on the company’s newest market, China. “In 2009, China sold more automobiles than any other country in the world,” said Christian Schroeter, Senior Manager of Sales and Services at Mercedes Benz (China) Ltd. “To be successful in China, Mercedes-Benz must attract and retain qualified employees who can sustain the values that define the Mercedes-Benz brand worldwide. This program gives our employees and our company a tremendous advantage.”
Unlike many executive MBA programs, where students remain in one place throughout their studies, Carl Benz Academy students complete 70 percent of their coursework online and then rotate to the other two partner universities twice over a two-year period. By the time they receive a diploma, students will have completed coursework in marketing, leadership, management, and personal and functional skills, according to Andre van Niekerk, Ph.D., dean of the School of Business at Woodbury University.
About Woodbury University
Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California. Woodbury offers bachelor's degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and Institute of Transdisciplinary Studies, along with an MBA program, Master of Architecture (MArch), Master of Science in Architecture (MSArch), and Master of Organizational Leadership. A San Diego campus offers Bachelor of Architecture, Master of Real Estate Development for Architects (MRED), and Master of Science in Architecture, Landscape, and Urbanism degrees. Visit www.woodbury.edu for more information, and Reflections on Excellence (http://www.drluiscalingo.com/
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