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Ceresana forecasts: Windows and Doors to the Market are Wide Open
In Europe demand for windows and doors is forecast to reach 225 million units in the year 2020.
Construction Activity Main Motor
Demand for windows and doors mainly originates in the segment building construction. A weak development of the construction sector caused demand for windows and doors in Europe to fall since 2008. Development of the construction sectors in individual countries, however, varies. In Spain, Portugal, and Greece, residential construction plummeted sharply. About 800,000 new residential units had been constructed in Spain in 2008, for example; in 2012, numbers had fallen to only 110,000 units. The situation in Switzerland and Turkey, on the other hand, is much brighter. Ceresana does not expected the European market to recover before 2015. The decline in new construction of residential units caused renovation and refurbishment activities to become more important to suppliers of windows and doors: In 2012, almost 57% of all windows processed in Europe were utilized in this sector. Future development will depend on legislation regarding thermal insulation, energy efficiency, and modernization in particular.
Different Frames For Different Folks
In Europe, interior doors are mainly made from wood. Frames of windows and external doors are predominantly made from plastics, wood, metal or metal composites such as wood/aluminum. National differences can be considerable. Poland, Russia, and Turkey, for example, report more than 65% of the window frames used being made of PVC. Scandinavia, on the other hand, still relies on wood and wood-composite windows; market share of these materials in Finland, Norway, and Sweden exceeds 70%. Weatherability and durability of wooden windows can be improved by adding a metal or PVC based trimming. Thus, Ceresana forecasts solid wood windows to continue to lose market shares all across Europe. In addition to climatic factors and a difference in tastes of consumers, country-specific prices will play an important role in the selection of materials. For example, aluminum windows account for a large share of the market in Portugal, as they are very cheap in that country. Apart from that, the utilization of metal frames mainly depends on the development of commercial construction in all countries.
The Study in Brief:
In chapter 1, production, market values (in € and US$), and demand for windows and doors in Europe is analyzed. These analyses are split by the base materials wood, plastics, metal, and composites such as wood/aluminum. Figures, including exports and imports, are illustrated individually for 23 countries. Additionally, demand for windows and doors will be examined split by the segments new construction and refurbishment for the eight largest countries (Germany, France, the United Kingdom, Italy, Poland, Russia, Spain, Turkey) and the aggregates of the rest of Western Europe and the rest of Eastern Europe. All analyses are examining either windows or doors at any one time. The exception is trade, where only aggregated figures will be given. Chapter 2 analyzes the market for windows and doors according to materials, i.e. split by wood, plastics, metal, and metal composites. Chapter 3 provides a useful directory of the largest manufacturers of windows and doors, clearly arranged according to contact details, turnover, profit, product range, production sites, profile summary, products, and applications. Extensive profile of 69 manufacturers are given, including Deceuninck NV, Hörmann KG, IFN-Holding AG, Inwido AB, Jeld-Wen A/S, profine GmbH - International Profile Group, Roto Frank AG, Schüco International KG, VEKA AG, VKR Holding A/S, WERU GmbH.
Ceresana is a leading international market research and consultancy company for the industrial sector and operates branch offices in Constance, Vienna and Hong Kong. For more than 10 years, it has been supplying several thousand customers from 55 countries with up-to-date market intelligence. Extensive market knowledge creates new prospects for strategic and operational decisions. Ceresana's clients profit from practical consulting services, tailor-made single-client studies and more than 60 independent multi-client market studies. The Ceresana business analysts are specialists in markets chemicals, plastics, additives, commodities, industrial components, packaging, and construction materials.
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