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State of Marketing and SEO in 2014
Matt Cutts confirms that back links are not going away as a ranking factor any time soon. In his latest video Matt is asked if Google (http://digitalmktg.org/
On page SEO (http://digitalmktg.org/
Keyword research is another less than glamorized part of the SEO process. Recently Brian Dean released a guide covering several ways to find keywords that generate traffic and convert well. If you are looking for keywords (everyone should be) then his keyword selection guide is worth reading.
Monitoring your progress is sometimes a challenge. It is often hard to know what data to track to determine the success of your SEO marketing campaign. While several tools exist to assist you with this I have found Raven SEO Tools to be particularly helpful. If you are not using any software to track your campaigns, I recommend giving their free 30-day trial a try.
Online marketing requires countless hours of work and can be monotonous without the right tools.
This week I want to talk to you about Klout (http://klout.com/
The recent social media (http://digitalmktg.org/
USING KLOUT TO GET LINKS
In order to take full advantage of Klout for SEO, try the following. Log into or sign up for Klout. Once you have had an account for long enough for data to accrue, you should click on the “measure” link. Aside from giving you a potentially ego boosting (or disheartening)
Scroll through the list and look for the piece of curated content that was the most popular with your followers, create a guide or article that is closely related to what people have shared and make sure it offers added value. Tweet the link to your new article or guide to the Twitter users who shared your previous tweet and Voila, you will get shares and links to your new content within minutes of publishing.
I want to mention that several other tools exist that allow you to monitor Twitter and schedule posts so even if you don’t use Klout, the content distribution strategy will still work. I think Klout is awesome and they are adding even more features in the near future such as click tracking and added insights, so this tool should just get better with time.
If you want to dominate social media, try using Klout and Buffer to schedule posts at the perfect times to stay visible.
This week’s SEO tip (http://digitalmktg.org/
“The foundation of all my link building activities for both new & existing sites is intensive competitor research, which is some of the lowest hanging fruit. When investigating backlink profiles, don't stop at just main competitors. For e-commerce folks, look at sites selling other related products, as well as competitors solely in specific sub-areas. For local folks, look at sites in other local markets that perform the same business functions. For lead gen folks, find sites in other markets with the same site structure & business model. Once you've investigated existing competitor links, make sure you're keeping tabs on their new ones via tools like Ahrefs fresh index.”
To learn more or to have a complimentary site analysis ran just shoot us an email firstname.lastname@example.org