Dónde Launches Best-in-Class Mobile Store Locator as a Free Service

CINCINNATI - Feb. 25, 2014 - PRLog -- CINCINNATI – Dónde, Inc. (http://donde.io), a location as a service platform that drives retail sales, announces today the launch of its store locator and analytics dashboard as a free service. The software provides retailers and brands with a mobile-friendly store locator and access to an analytics dashboard. Dónde is built for digital marketers looking to understand the buying intent of customers visiting their site and other behavioral insights regarding their online and offline marketing efforts.

“Currently, mobile searches generate 30 percent of all web traffic and of that traffic, 80 percent are searches for product locations,” said Anthony Nicalo, co-founder and CEO of Dónde. “Businesses who aren’t using mobile store locators are obviously missing out on a massive opportunity. We are launching this free service to show the impact mobile location services can have on a business along with the unique consumer marketing data it can provide to drive foot traffic and grow businesses intelligently.”

Dónde’s free mobile store locator service can be integrated on any web platform and is optimized for any mobile device. Its analytics dashboard gives its customers direct insight into the behavior of mobile traffic, including:

Geographical data on customer trends

Whether a customer looked for directions or not

Popularity ranking of specific products (flavors, sizes, types, etc.)

Which stores were called directly from the website

Heat map showing growing areas of interest

Most popular keywords for searches (zip codes, cities, states, etc.

In addition to Dónde’s free offering, the company offers premium and custom solutions for brands looking to connect with their customers and drive traffic with contextual tools. By using Dónde’s premium tools, such as a custom locator with real-time geo-located appointment scheduling and coupon offers, companies have seen traffic triple in just one month. Utilizing data collected by Dónde in its easy-to-read dashboard has allowed its customers to have complete visibility into the needs of their mobile visitors, including moving into new markets that show increased activity and interest.

“Dónde has provided us with a turnkey solution for both our retail locations and scheduling demonstrations at ballparks across the U.S,” said Kyle Schlegel, vice president of marketing at Louisville Slugger. “After seeing the success of the free locator, we found it necessary to upgrade to a second custom locator. We’ve been very impressed with the technology as our sales reps can access the custom locator to register attendees, making it easier to monitor our highest performers and of course, the impact it all has on the bottom line.”

About Dónde

Dónde is a store locator service with an extensive feature set to help drive retail sales. It allows mobile customers to connect with a retail location and find products for purchase via contextual tools including ads, coupons and offers. Dónde focuses on improving the consumer experience online and empowering brands with data that would otherwise be unavailable. Dónde recently closed on $1 million in seed funding and works with over a dozen retailers and brands including Louisville Slugger, SkinnyPop Popcorn and LasikPlus. For more information on Dónde, please visit http://donde.io.