Essex Events Managers Issue Helpful Advice on How to Promote Your Business Event

Business events can be a great way to network, boost relationships and grow your business. For your event to be a success, it needs to be well promoted. Here are some great tips on doing just that from Essex events managers Sourcerer.
 
 
The best way to promote your event is to enlist the help of an events manager
The best way to promote your event is to enlist the help of an events manager
RAINHAM, U.K. - Feb. 21, 2014 - PRLog -- Essex events managers Sourcerer Events suggest the first thing to do is consider the nature of your event and who it is you want to attract as this will have implications on how you promote it. For example, a new product launch lends itself well to a press release that could be targeted to both local and national media.

Shelley Morris, founder of Sourcerer, saysm "If you are a hosting a business seminar with guest speakers, you or your event manager may consider promoting it through a mix of social media and traditional marketing like advertising or email marketing."

She continues, "A glitzy evening event would require a different approach through perhaps formal and sophisticated invitations or a teaser email campaign."

A professional events manager like Sourcerer (http://www.sourcerer-events.co.uk) can help with all elements of your campaign, from helping to run and manage the event through to promoting it.

Shelley explains that there are several promotional tools you can use when event planning:

1.   Social Media

You can use all the social media channels to let people know about your event. Create a Facebook event. Use the message boards and groups within LinkedIn. Twitter based tools such as TweetMyEvents or TweetVite can help to get the word out about your event. Don’t forget there’s also Google+, and if you have a relevant image relating to your event, be sure to post it and create interest via Pinterest and Instagram.

2.   Press Release

If your event is newsworthy, or you can put a newsworthy slant on it, you or your events manager can distribute press releases to local and national media. You may want to consider newspapers, business titles as well as any specialist media that is relevant to your industry.

3.   Email

If you are communicating with your existing client base, it could be a good idea to plan and create a promotion schedule for an email campaign. You may want to start with a teaser and then schedule in communications at frequent points in the run up to the event as reminders.

4.   Word of Mouth

As well as communicating directly in person with your intended delegates, you could build a specific page on your website that is dedicated to promoting your event and likewise, if you have a blog be sure to make your followers aware.

It takes a lot of time and organisation to plan an event and even more time to promote your business event. If you’re unsure on how to best proceed or need help with resources or any aspect of event planning, get in touch with Sourcerer Events for the help you need to make your event a total success. Visit http://www.sourcerer-events.co.uk.

Contact
Shelley Morris
***@sourcerer-events.co.uk
01371 811108
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Tags:Event Management, Event Promotion, Event Marketing, Events Manager, Sourcerer Events
Industry:Business, Marketing
Location:Rainham - Essex - England
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