Mr2Media Licenses 4K Ultra HD Content Created with Ultra-compact Sony RX100 Camera
Mr2Media Announces License Agreement with Sony Network Entertainment International for its 4K Ultra HD Film Short, “LA Nights.”
Beginning as an exploration of the 4K workflow process became a creative process for Mark Ringwald, owner of Mr2Media. Previously with 3net, the 3D and 4K Discovery, Sony, IMAX joint venture, Ringwald had helped 3net establish a 4K post production workflow with Sony’s Post Media Center and DADC, gaining invaluable experience in how to best work with the huge file sizes needed for creating content for Ultra HD sets. At the same time he realized that the full resolution files from his personal camera were in fact much greater than 4K resolution. “The RX100 has a one-inch sensor and a Zeiss lens and individual files looked stunning on a 4K television,”
A 90 second version “LA Nights” appeared at CES in early January and the full version can now be viewed by consumers who own or purchase Sony’s 4K Ultra HD Media Player through the Video Unlimited 4K download service or as a demo at Sony Stores.
Mr2Media is a consulting company formed by Mark Ringwald in 2009. Mr. Ringwald, a Media and Cable Network executive has extensive experience in Acquisitions, Scheduling, Operations and Production and an expertise in 3D and more recently, 4K Ultra HD content and technology.