5 Strategies to Increase Customer Loyalty

Feb. 17, 2014 - PRLog -- What are the 5 strategies to increase customer loyalty and what are the benefits of these strategies? Here are the strategies.

You must add a blog to your website and update it regularly. Visitors will return to your website, if you always publish fresh content on your blog. You will also gain the trust of your visitors, by placing a blog on your website and keeping it updated. Lastly, a blog is one of the best ways to get loyal customers.

You must hold contests on your site. If you hold contests, you will have a rough estimate of the number of visitors that will return to your website. One way of holding a contest on your website is to have a competition that gives prizes to the first place winners. This will make your visitors to keep coming back to your website to win prizes.

You must add a forum to your website. Adding a forum to your site is another strategy to increase customer loyalty. A forum enables your customers to ask questions, comment and/or share their views about a particular subject matter. Your visitors will remain loyal to your website as the discussions on your forum grow.

You must add a survey to your website. A survey is an excellent way of finding out what your customers want. Always place a survey on your website, so as to interact with your visitors and to make them comeback to your website to see the results.

Add an opt-in form to your website. Did you know that 99% of your website's visitors visit your website once and never return? This can be solved by placing an opt-in form on every page of your website. You can place it on your website's sidebar, header, and/or below your blog posts. Use free email marketing software like MailChimp for your opt-in email.

On a closing thought, in order to have a successful website, you need to place a blog, forum and survey on your website, add an opt-in form to your website and/or hold contests. These strategies would increase the number of repeat customers to your website. The more your visitors come back to your website, the more they will trust your site. It is very easy to convert loyal customers into sales. Another reason why you should focus on increasing your customer loyalty is the cost of getting new customers. The cost of getting a new customer is 5 to 8 times more than the cost of keeping a repeat of customer. In short, acquiring a new customer is more expensive than getting a repeat customer.

About the Author

Kenny Jola is the owner of Anglo Designs and his web design company specializes in creating client-attracting websites for small businesses, big businesses and self employed entrepreneurs. If you want to see how Anglo Designs can help you to create a client- attracting website, you can visit him on the web at http://anglodesigns.com for more information and to get a free web design quote.