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World’s oldest horse charity receives 210 buckets thanks to social media campaign
OiPPS, a division of the IPL Group, pledged to donate five 20L buckets for every five page likes received on its Facebook Pagethroughout November and December 2013. The campaign was timed to coincide with the annual Olympia Horse Show and promoted across all of OiPPS’ social media channels, as well as appealing directly to horse lovers via horse related social media outlets, including The Horse Trust’s own channels.
By the end of December 2013, OiPPS had received an amazing 210 additional facebook page likes thanks to The Horse Trust social media campaign.
A pallet of buckets was delivered to The Horse Trust stables in Speen, Buckinghamshire, earlier this week, greeted by grateful staff and horses.
IPL Group Commercial Director, Paul Littlehales, comments, “Quite a few of the IPL team are keen animal enthusiasts and we wanted to create a campaign that would help animals in need this winter, as well as raise awareness of the huge range of ways our products can be used in animal care."
“The Horse Trust was a clear choice - it is the oldest horse charity in the world and is funded entirely by charitable donations.”
The Horse Trust charity was inspired by Anna Sewell’s classic Black Beauty – originally founded by Ann Lindo on 10 May 1886. The Trust aims to provide a place of rest and retirement for working horses, and in many cases ill-treated horses have to be nursed back to health by the Trust’s dedicated team of veterinary professionals.
Lucy Compton, Fundraising and Marketing Assistant at The Horse Trust, says, “We are so grateful for the buckets we recently received from OiPPS as a result of their campaign on Facebook. The buckets will be used for a variety of purposes around the yard. Here at The Horse Trust we are incredibly grateful for any donations we receive, large or small – everything that is donated helps us to care for the 100 horses, ponies and donkeys who live at our Home of Rest.’
Paul continues, “A lot of the products we sell on OiPPS can be used for animal care – from buckets and tubs, to large barrels and trigger head spray bottles; OiPPS is an accessible way of buying a range of everyday items used in the care of animals. We hope our donation will come in very useful for the Trust over the forthcoming days, weeks and months.”
Visit www.oipps.co.uk to find out more about OiPPS' vast product range.
For further information about The Horse Trust or to make a donation, please visit the charity’s website.