Landing Pages Boost Profit and Measure Marketing Success

SEATTLE - Feb. 16, 2014 - PRLog -- A Landing Page is an Internet tool specifically designed to track the conversion rate of site visitors into sales leads.   Not to be confused with a website, which is designed to promote a company’s general marketing focus, Landing Pages are designed to promote a specific product or service through the utilization of ads and other promotions.

Linked from social media, email campaigns, or search engines, Landing Pages are designed to attract the attention of a specific set of customers. Once a link is clicked, the viewer is transported to a very specific product overview where the individual’s interest is the focus. This business comes from outside the company’s website, expanding the customer pool beyond the predicted target audience.

The success rate of Landing Pages is ultimately measured by the amount of traffic generated. Click-Through Rates (CTR) measure the viability of an online advertising campaign by tracking the number of users that clicked the external link. The statistics generated from the CTR indicate the effectiveness of the external link, providing intelligence for future campaign strategies.

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