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Data Conversion Laboratory, Bowker Launch Webinar Series on Best Practices in Self Publishing
Series will cover all aspects of self-publishing, including editing, production and design, marketing and publicity and distribution
The first 60-minute webinar, “Assuming the Risk for Your Own eBook,” will be hosted jointly by Laura Dawson, Product Manager of Identifier Services for Bowker, and Linda Morone Cassola, Senior Vice President of Sales and Marketing for DCL. It will be held from 1 p.m.-2 p.m. ET on Feb. 18, and you can register for free here: http://www.dclab.com/
The aim of the webinar series, running through the end of the year, is to help the growing number of authors pursuing self-publishing produce a quality product that gets published and read. According to research from Bowker, the number of self-published titles in 2012 jumped to more than 391,000, up 59 percent from 2011.
In conjunction with the launch of the webinar series DCL and Bowker will issue a joint white paper, also entitled “Assuming the Risk for Your Own eBook.” It will be available for free on Tuesday, Feb. 18 at both www.dclab.com and www.selfpublishedauthor.com. DCL and Bowker will also publish a companion eBook at the conclusion of the series.
Dawson said the first webinar will help authors seeking to self-publish understand that they assume all the risk normally borne by a publishing house, and what that implies. “There are costs that new-to-publishing authors may not be aware of,” Dawson said. “This means they need to be armed with lots of good information about the risks involved and how best to address them. This series will provide that information to help ensure their publishing success.”
“Self-publishing has become a very popular option but not one for the faint of heart,” Cassola said. “Authors need to take a practical, informed approach if they want to see a return on their considerable investment of time and resources. Our aim is to provide them with some actionable information as we break the entire publishing process down into five steps. Along the way, we’ll bring in subject matter experts to present best practices, including an editor and a book marketer.”
Future webinars in the series will cover:
· Editing: A good editor can help shape your book, correct errors and give your prose a professional polish – making all the difference in how your book is perceived in the marketplace. This webinar will review various aspects of the editorial processes.
· Design and Production: How is your book going to look? What fonts should you use? What size should your cover image be? What are Mobi and EPUB? This webinar will discuss best practices in such areas as choosing print and eBook layouts, selecting fonts and adding illustrations.
· Marketing and Publicity: Good marketing is an art, and knowing your audience is critical. This webinar will help you get the word out about your book in a compelling and interesting way.
· Rights: What is copyright? What are subsidiary rights? How do authors clear rights for illustrations or song lyrics in their books? This webinar will help you understand the rights landscape.
About Data Conversion Laboratory, Inc.