New Retail Evolution Lab to transform shops into Smart Stores at EuroShop 2014

AOPEN shows the latest innovations in digital communications media to support the in-store marketing strategy.
By: Gabriëlle Offringa Marketing Manager AOPEN Europe
Digital in-store
Digital in-store
DEN BOSCH, Netherlands - Feb. 13, 2014 - PRLog -- AOPEN recently announced the opening of the Retail Evolution Lab in its head office in Europe to support retailers in finding the right digital media strategy. Being one of the leading manufacturers of digital signage solutions, AOPEN is proud to present these solutions that originated from the lab at the EuroShop 2014 in Düsseldorf Germany in Hall 3 E72.

Today's consumers have the internet wired into their psyche, expecting a seamless, omnichannel, bricks-and-clicks experience, the Retail Evolution Lab helps retailers stay ahead of the curve. It features advanced technology: from interactive digital signage to capturing data and analysis.

Retail sales are currently enjoying the highest growth in ten years according to Eurostat ( And "start-stop" shoppers are strongly on the rise according to IDC Retail Insights, these are consumers who typically hop among several channels and touch points before making a purchase. These Omnichannel shoppers spend up to 3,5 times more than their single-channel counterparts.

AOPEN encourages retailers to take omnichannel to the next level by hooking digital media channels in with the physical space. Mobile commerce and smart communications technology have enjoyed significant adoption with further growth predicted for the coming years.

“The shopping experience is the biggest opportunity to compete with online retailing,” says Gabriëlle Offringa, Marketing Manager AOPEN Europe. “It’s about creating an experience, so the shopper stays loyal to the brand. We can talk about how digital technologies can help retailers, but seeing is believing. The Retail Evolution Lab has been a unique opportunity for retailers to find inspiration, it enables retailers to go back to their own stores and creatively modernise own ideas to take advantage of the innovations available to them.”

Digital media is part of the omnichannel strategy, with many extra benefits that derive from technology. By using high quality displays in-store, you not only grab the attention of passers-by but you can also get insights into viewing behaviour and demographics such as age and gender. Real-time analytics then allow retailers to immediately customise the marketing message to the right target audience and measure the effectiveness of a campaign.

“With the Retail Evolution Lab we strive to give customers and partners the tools to ride the wave of digital communications in-store to strengthen the retail strategy in a competitive landscape. It will allow us to show retailers the most cutting edge digital solutions to help them take their in-store marketing strategy to the next level,” Gabriëlle says.

Communicate with your target audience through online channels in your own store to boost sales by actively stimulating the interaction between your brand and consumers. Ride the new technology wave of digital in-store communications.

Retailers are encouraged to come and speak to the AOPEN experts at the EuroShop from 16 to 20 February in Düsseldorf in Hall 3 Booth E72, and experience the Retail Evolution Lab first hand. If you want to learn more, then please request a free consult with one of our experts via

Source:Gabriëlle Offringa Marketing Manager AOPEN Europe
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Tags:Digital, Advertising, Signage, Media, In-store Marketing
Industry:Advertising, Marketing
Location:Den Bosch - Noord-Brabant - Netherlands
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