Moz's Co Founder Rand Fishkin Tells Different Ways to Use Illegitimate Content Legitimately
As the SEO professional, we often feel ourselves burdened heavily below the “demand” of Google Panda to pump out duplicate content out of the website.
If you are having some unique content but the significant part of it is copied & you still find it is useful to the user and therefore, you are interested to put it on that page, you can make use i frames in order to keep it out of the engine's index. The other sure shot way is to use the content which is majorly duplicate and then by putting visualization or modification to that duplicate content, build something unique and valuable that can easily rank well.
Rand Fishkin says that when you are having a large amount of content that you're already being launched, it is imperative to start with those pages that matter the most. It means, you could go down to the list of the most pivotal items in your database, the things that you know people may be searching for the most. Make sure that the uniqueness of the pages is kept intact and also if you're launching a large bulk of content at once, you can keep them out of the index until you've completed the entire modification process. Google is biased towards unique and useful content and therefore, every concrete step should be taken in order to get into Google's index.
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