Olympic sponsors provide athletes with Windswept Marketing products

ASHEVILLE, N.C. - Feb. 9, 2014 - PRLog -- Big names are using Indirect Embroidery™, Peel-N-Stick Embroidery™ and other Windswept Marketing processes to create a buzz around their brand.


Proctor & Gamble, for example, had Windswept create logoed weekender bags that will be given to Olympic athletes in Sochi. P&G wanted that “traditional badge” look, but wanted detail far beyond what any type of embroidery would allow.  We used our dye sublimation process to give P&G exactly what they wanted, a “traditional badge” logo that pops.


Some advantages of Screen Print Transfers and Dye Sublimation are the ability to:

· Place small custom orders

· Place images on dark backgrounds

· Have vibrant colors and high levels of detail

· Brand apparel in places -- such as the bill of hats, across the seam of 6-panel hats, strap enclosures and more -- that are impossible for standard screen print presses (and we can do them one at a time if necessary).

Of course, Windswept Marketing’s high quality apparel branding solutions extend beyond Screen Print Transfers and Dye Sublimation.

In fact, Windswept Marketing recently created more than 10,000 Indirect Embroidery™ pieces in just two months for the Super Bowl and Pro Bowl, including The NFL Network and affiliated sponsors like Bridgestone, Direct TV and Visa and more.

One of Indirect Embroidery’s™ greatest advantages is the ability to order in small runs. Whereas traditional embroidery often requires ordering in large runs, branding the actual clothing up front and leading to the purchase of unneeded items and excess, or “dead”  inventory. Indirect Embroidery™ lets companies order only what is needed for the project at hand without investing in risky inventory that may sit on the shelf for years.  The ability to order the specific sizes and apparel for what is needed with Indirect Embroidery™ is a huge savings compared to estimating the needs only to be left with logoed apparel of an event that is in the past.  It also helps with the cash flow up front, since you don’t have to pay up-front for branded apparel you don’t need right then.

Indirect Embroidery™ also allows for:

·  The ability to decorate in places that can’t be “hooped” with traditional embroidery methods (such as the bill of a hat or shirt collar)

·  A more comfortable wear, as there’s no scratchy backing and threading on the inside

·  No more puckering on your embroidered apparel

· Apparel creation on short notice

· Elimination of dead inventory

·  Recreating old apparel by placing new Indirect Embroidery™ logos over outdated direct embroidered images

·   An unlimited choice of branded apparel at your command without a large cash commitment

Learn more about all Windswept Marketing’s apparel and promotional solutions including Screen Print Transfer, Indirect Embroidery™, Peel-N-Stick Embroidery™, customized key FOBS, lanyards, lapel pins and sticker decals -- at windsweptmarketing.com or by calling 877-405-4443.