Greater Raleigh NAWBO Offers Discussion on Personal Branding at February 2014 Workshop

RALEIGH, N.C. - Feb. 7, 2014 - PRLog -- Kim Lewey, President of National Association of Women Business Owners (NAWBO) Greater Raleigh, announced that NAWBO will present Personal Branding: How to do it rightin Raleigh, North Carolina on February 10. The one-hour workshop, led by Vickie Bevenour with RDW Group, Inc., will be held at Lafayette Village Executive Suites, 8480 Honeycutt Rd., Suite 200, in Raleigh from 6:00 PM - 7:00 PM.  Registration is $15 for members, $20 for non-members.

Vickie Bevenour has been helping clients solve organizational and business problems for over 25 years.  She enjoyed a decades-long career with a Fortune 100 Company before starting her own business, RDW Group, Inc.  “RDW” or Results Derived from Within, is the guiding philosophy behind Bevenour’s business coaching.  Supportive, insightful and results-oriented, Bevenour’s unobtrusive style opens clients up to their inner potential for unlimited success.

In this workshop, Bevenour teaches branding basics, with a special emphasis on how business owners can begin to strategize their own personal brand.  What are your businesses key attitudes, perceptions, values, and priorities?  What’s your business’s style? A well-developed brand strategy ensures that your customers will connect with your business and it’s products on a deeper level.

“The old employment-for-life contract is gone,” Bevenour says.  “Developing and managing your personal brand is YOUR CHOICE and is, therefore, 100% controllable. Relentless brand management is crucial.”

“This workshop will share the key steps to successful branding,” said Lewey. “What Vickie has to offer is cutting-edge and will increase the understanding and knowledge of branding our businesses.”

Please join us for the informative and inspirational workshop.  For more information or to register for the event, visit www.nawbo-raleigh.org.

ABOUT Greater Raleigh NAWBO:

Founded in 1978, Greater Raleigh NAWBO propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty-five years later, NAWBO is still the only organization dedicated solely to representing the interest of women entrepreneurs in all industries. The organization’s mission is to strengthen the wealth-creating capacity of its members and promote economic development; to create innovative and effective change in the business culture; to build strategic alliances, coalitions and affiliations; and to transform public policy and influence decision makers. To learn more about the Greater Raleigh chapter of NAWBO, visit their website at http://www.nawbo-raleigh.org.