Knowing the social psyche through online surveys

Today when we ask someone their opinion about a particular movie, book, a political party or even a Restaurant of whether they like it or not, we do not expect people to answer us with just a ‘Yes’ or a ‘No’.
Feb. 7, 2014 - PRLog -- Some opinions cannot be expressed so simply, however there are many matters on which people could find no gray areas and they have to be very definitive in their opinion. Often these public opinions are important for scholastic reasons; online surveys in India provide the useful data that the research scholars need in order to carry on their thesis or research.  The list of utilities of these polls is a very debatable question of how long it goes.

Earlier when technology was not as it is now, government and private organizations use to carry out primitive methods to get the opinion of people and door-to-door polling was done. However, with the advent of technology, online survey in India through websites like, is giving a new and fresh perspective of the social psyche and public opinion to us.  Today with the help of these polls, fashion industries find out the latest trends among the youth, major investors who want to invest their money in movies want to know what kind of movies the common public enjoys. These polls also tells us who  is the most sought after person or what kind of political changes that people want to see in the society.


Veristrat Inc.
Tags:Public Opinion, People Opinion, Online Voting, Online Poll, eChunav
Industry:Media, Society
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