Shade Projects Announces Landmark Partnership with the Renaissance Phoenix Downtown Hotel

Local arts nonprofit expands it’s reach by managing an untraditional gallery space in one of Phoenix’s predominant hotels in an effort to broaden the audience of local art.
Charmagne Coe "Beloved" at Shade West
Charmagne Coe "Beloved" at Shade West
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* First Friday

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PHOENIX - Feb. 5, 2014 - PRLog -- Phoenix has a vibrant art community with numerous players working hard to develop it into a thriving aspect of the city’s urban core.  None more so than local arts advocate and 3rd generation Phoenician, Wayne Rainey, owner of The monOrchid and founder of Shade Projects.  This partnership reaches its inaugural phase this month, after over a year of planning, with the first exhibition curated and managed by Shade Projects at the Renaissance.  Prelude by Charmagne Coe is on display through February 2014 with an opening reception First Friday February 7.

The new gallery, labelled Shade West, inhabits the west hallway of the hotel’s lobby, located at 50 E Adams St., in the heart of the downtown arts district, literally right in between Roosevelt Row and the Grand Ave galleries.  Shade Projects Art Program Director Justin Germain sees it as a hub, the perfect location for all art seekers to begin or end their journey.  “The location is perfect, anyone heading out for a First or Third Friday or just exploring the local art spaces can start or end their journey at the Renaissance.  The knowledgeable staff and amenities like the eclectic Icon Lounge are optimal for a great day or night out downtown.”

The importance of this project is vast in the overall goal of reaching a broader audience for Arizona’s talented artists.  Rainey states, “The Renaissance Hotel shows in practical terms what community engagement really looks like and what a powerful tool it really is. Just think of the potential, if every major company in our urban core actually engaged the place makers like Renaissance has. Incredible.”

The Renaissance brand of the Marriott chain is geared toward “the explorer,” the traveler who seeks to engage with the city they visit to learn more about the local flavor and culture.  In this case the hotel decided in order to get more guests to venture out, a taste of what there is to see inside the hotel is key.  The hotels’ lead navigator, Jesse Perry, works closely with Germain on creating an experience for guests and locals who are interested in exploring the arts districts downtown.  The hotel has a lot to offer and it isn’t just about showing off Phoenix to out-of-towners but also offers top notch service to locals with regularly scheduled live painting, inclusive events and block parties, and a great place to stay downtown for suburbanites.  Jacob Wright, the hotel’s Director of Operations, confirms the commitment to a dual audience stating, “As we are committed to supporting the local arts community in Downtown Phoenix, we see this as an opportunity to provoke our guests to discover Arizona's talent while also offering a space for those in our locale to experience culture in a new setting.”  The Renaissance brand is truly about being part of the community and engaging with all visitors, creating memorable experiences that enrich their travels and their lives.

For additional information about the exhibition, Shade Projects art programs, Shade West, or the MonOrchid please contact Justin Germain at or visit .

Shade Projects
602 253 0669
Source:Shade Projects
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Tags:Hotel, Art, Gallery, Phoenix, First Friday
Industry:Arts, Hotels
Location:Phoenix - Arizona - United States
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Page Updated Last on: Feb 05, 2014
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